How do you measure the ROI of digital printing for packaging compared to other methods?

1 Cost and quality

One of the main factors that affect the ROI of digital printing for packaging is the cost and quality of the printing process. Digital printing typically has lower setup and maintenance costs than other methods, as it does not require plates, cylinders, or inks. It also allows for shorter runs, variable data printing, and on-demand printing, which can reduce waste and inventory costs. However, digital printing may have higher unit costs than other methods, especially for large volumes, as it consumes more energy and materials. The quality of digital printing may also vary depending on the resolution, color consistency, and durability of the output.

3 Environmental and social impact

A third factor that affects the ROI of digital printing for packaging is the environmental and social impact of the printing method. Digital printing can reduce the environmental footprint of packaging by using less resources, emitting less pollutants, and generating less waste than other methods. It can also support the circular economy by enabling recyclable, biodegradable, or compostable packaging materials and designs. Moreover, digital printing can have a positive social impact by creating more jobs, skills, and opportunities for the packaging industry, and by supporting social causes and values through packaging messages and campaigns.

4 Measurement methods and tools

To measure the ROI of digital printing for packaging against other methods, appropriate measurement methods and tools must be used to capture the relevant data and indicators. Cost-benefit analysis can compare the costs and benefits of different printing methods over a given period of time, while key performance indicators (KPIs) can track print quality, speed, efficiency, flexibility, innovation, customer satisfaction, brand awareness, sales, and profit. Life cycle assessment (LCA) evaluates the environmental impacts of the printing method throughout its life cycle, while social return on investment (SROI) assesses the social value and impact of the printing method on stakeholders and society. By using these measurement methods and tools, you can make informed decisions that suit your business goals and needs.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?