How do you measure the performance of your social media writing?

As for goals my goal is to increase the reach and ensure that anything I write is purely factual. This can at times generate other leads. Fact checking your social media post as well as being able to explain your writing to someone who may not be familiar with the subject matter, in a layman fashion in your comment section, which builds followers, loyalty and sometimes leads. I have found that using reliable sources, whether in the form of previously reliable human sources mixed with other forms of intel ensures you never, even mistakenly post misinformation. As a journalist one of the most important things to do is to create a conversation and spread information. Of course that means you must be able to back up your information with facts.

You can use various methods to analyse the performance of your web writing! -> Before analysing, find out WHY and WHO behind your web writing. This means, why you want to write and share like for building a brand, to showcase expertise, to get leads, etc. -> Use in-built tools provided by every social media platforms to measure engagement, impression, and other analytics -> Observe your DM list and comment sections -> Ask for feedback from your friends

Absolutely, before delving into measurement, it's crucial to define your objectives for social media writing. These goals guide your metrics selection. Are you aiming to boost brand awareness, secure leads, amplify traffic, or foster loyalty? Tailor your focus based on desired outcomes. For brand awareness, emphasize reach, impressions, and followers. To generate leads, prioritize clicks, conversions, and leads. Aligning goals with metrics lays the foundation for practical evaluation and optimization.

I would suggest measuring it against what all you are learning along the way. To me that's the most important criteria. The metrics for me is the amount of learning I get and the freedom I give to myself in order to express myself.

Selecting the right metrics aligns with your goals. Metrics fall into four categories: engagement, awareness, action, and retention. Engagement gauges audience interaction through likes, comments, and shares. Attention reflects reach, impressions, and views, gauging content reach. Act tracks outcomes like clicks, conversions, and leads from your content. Retention assesses loyalty via metrics like retention, churn rates, and lifetime value. Pick metrics aligned with your objectives to ensure an insightful evaluation of your social media writing's impact.

I believe the performance depends upon the outcome you expect. If your ultimate goal is to gain more followers, then the measure of successful writing would be increased followers If you aim to get more leads, then performance would be evaluated based on how many leads are being generated. And yes tools can be extremely helpful in analysis of audience and engagement!

Benchmarks are hard to find and compare. Tracking your progress should focus around brand awareness: 1. Size of your network/following (how much it grew). 2. Profile view (applicable on LinkedIn) 3. DMs and Initiations (how many people contacted you privately, asked for your help/guidance/advice, offered to write a blog post or talk in a podcast, etc).

Indeed, enhancing your performance involves rigorous testing of variations. Experiment with diverse aspects of your social media writing formats, styles, tones, lengths, headlines, visuals, videos, hashtags, emojis, and calls to action. Also, probe into posting times, days, and frequencies. Testing exposes what clicks with your audience and garners optimal outcomes. This iterative approach empowers you to fine-tune your content strategy based on evidence and audience preferences.

Key metrics and steps to measure social media performance are consistent with: - Select Relevant Metrics: Choose metrics that align with your goals. - Use Analytics Tools: Social media platforms often provide built-in analytics tools. Additionally, third-party tools like Google Analytics, Hootsuite, or Buffer can help you track and analyze performance. - Regularly Monitor Data: Keep a close eye on your chosen metrics over time. Look for trends and fluctuations. - Assess Audience Engagement: Evaluate the quality of engagement by examining comments and responses. - Report and Share Insights: Regularly report your findings to your team or stakeholders. Use these insights to refine your social media content strategy. Thanks for reading!