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How do you measure parent communication impact with data and analytics?

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Parent-teacher communication is essential for student success, but how do you know if your messages are reaching and engaging your audience? Data and analytics can help you measure the impact of your communication efforts and identify areas for improvement. In this article, we will explore some of the ways you can use data and analytics to evaluate your parent communication strategies and optimize your outcomes.

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Nigel P Davies

All opinions expressed are my own
Reinaldo Prado de Camargo

Head of Business and Partnerships @ Americas at Konnect Insights

1 Why data and analytics matter

Data and analytics are not just buzzwords, they are powerful tools that can help you understand your parent communication performance and impact. By collecting and analyzing data, you can gain insights into the effectiveness of your messages, such as how many parents are opening, reading, and responding to them, as well as the best times, channels, and formats to communicate with parents. You can also understand the topics, tones, and styles that resonate with parents and how your messages are influencing parent engagement, satisfaction, and feedback. Moreover, data and analytics can help you determine if your messages are supporting student learning, behavior, and achievement. All of this information can be used to set realistic and measurable goals, track your progress, and adjust strategies based on evidence and feedback.

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Nigel P Davies

All opinions expressed are my own
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Is it possible that some parents are scanning a preview? In which case, do those stats contribute towards the ‘opening’ statistic ? If not, give the reader a reason to open the item for more details

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Reinaldo Prado de Camargo

Head of Business and Partnerships @ Americas at Konnect Insights
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You can also plug in internal data to compare how your organization behaves into it's deep culture compared with the actual audience + potential consumers.

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2 What data and analytics to collect

Collecting data and analytics to measure the impact of parent communication can be incredibly useful, depending on the goals, platforms, and tools you use. Reach can help you understand how many parents are aware of your communication efforts and how well you are covering your target audience. Engagement can help measure how much interest and attention your messages generate and how well you are building relationships with parents. Satisfaction can help assess how well your messages meet parent expectations and needs. Feedback can help understand how well your messages address parent issues and challenges. Finally, outcomes can help evaluate how well your messages influence parent involvement and contribution, as well as how well you are achieving your communication goals.

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Nigel P Davies

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Competitions often ask a question about a key word in a campaign. So when putting out a newsletter (for example) actively ask for feedback?

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Reinaldo Prado de Camargo

Head of Business and Partnerships @ Americas at Konnect Insights
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It's also important to have a full open API to receive + send data in order to allow everyone to collaborate into integrated silos instead of manually updating/reporting data.

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3 How to collect data and analytics

Data and analytics collection for parent communication efforts can vary depending on the resources, tools, and preferences available. Common and effective methods include using communication platforms and tools that offer built-in features, such as email marketing services, texting apps, social media platforms, or parent communication apps. These features can help track and report data such as open rates, click rates, likes, comments, shares, etc. External data and analytics tools can be used as well, such as Google Analytics, Facebook Insights, Twitter Analytics, or SurveyMonkey. These tools can collect and analyze additional data for messages like website traffic, audience demographics, sentiment analysis, survey results, etc. Manual data and analytics methods are also available for use; these methods rely on observation and recording of things like spreadsheets, logs, notes, or calendars. These methods can help capture data not easily gathered by digital tools such as phone calls, meetings, events, or personal interactions.

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Nigel P Davies

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I would have thought a good time to identify what communication channel(s) parents prefer can be identified when a pupil starts school, then maybe revisit just before the start of each school year

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4 How to analyze data and analytics

Collecting data and analytics is only the first step; you also need to analyze them to make sense of the information and draw insights from them. Analyzing data and analytics can help identify patterns, trends, gaps, and opportunities for your parent communication efforts. To do this, define your key performance indicators (KPIs), compare your actual results with your expected results, identify your strengths and weaknesses, and look for correlations and causations. For example, if you expected 50% of parents to open your email invitation for a school event, but only 30% did, you can see that you have a gap to close. Moreover, if you notice that your text messages have higher engagement rates than your emails, you can see that texting is a strength and email is a weakness for your communication channel. Additionally, if you find that your messages with images have higher satisfaction rates than those without images, you can infer that images are a factor that influences parent satisfaction.

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Nigel P Davies

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Rather than wait to see which channel parents would prefer, why not ask them to select up front? Also, as already suggested, have they scanned an email without opening it?

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5 How to use data and analytics to improve your parent communication

Analyzing data and analytics is essential for improving your parent communication efforts and outcomes. Using data and analytics can help you make informed decisions and actions for your communication strategies and tactics. You can test different subject lines, formats, or timings for your messages to measure their impact and effectiveness. Additionally, you can segment your parent audience by grade level, language, or location and personalize your messages with relevant content, tone, or style. Furthermore, you can optimize your messages by using clear, concise, and compelling language, adding calls to action, or using feedback loops. This can help you enhance your communication efforts by making adjustments and improvements based on your data and analytics.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you measure parent communication impact with data and analytics?

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1 Why data and analytics matter

2 What data and analytics to collect

3 How to collect data and analytics

4 How to analyze data and analytics

5 How to use data and analytics to improve your parent communication

6 Here’s what else to consider

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