How do you measure and monitor the performance of a blue ocean strategy?
Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne is a popular business book that challenges the conventional wisdom of competing in crowded and cutthroat markets. It proposes a different approach: creating new and uncontested market spaces that offer value and innovation to customers and stakeholders. But how do you measure and monitor the performance of a blue ocean strategy? In this article, you'll learn some of the key concepts and tools from the book and how to apply them to your own business.