How do you measure the competition level of local vs global keywords?

Keyword research is super important in eCommerce because it helps you find the popular search terms that people use when looking for your products or services. By doing this, you can reach the right crowd, climb up search rankings, and bring more potential customers to your online store. To do keyword research, you'll need to look at search volume, how tough the competition is, and what users want. Our favorite conversion-focused keywords are the ones that have buyer intent, and target people who are ready to buy, so you can boost your conversion rate, lower PPC costs, and make more profit from ads.

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Defining your goals is crucial before measuring the competition level of local vs global keywords: ? Identify Objectives: Determine the purpose of your website or campaign to guide your keyword selection. ? Target Audience: Understand who they are and their location to tailor your keyword strategy effectively. ? Content Vision: Decide on the type of content you plan to create and the desired action you want your audience to take. This step ensures that your keyword research is aligned with your business objectives, allowing for a more targeted approach in selecting local or global keywords.

Before you begin keyword research, clearly define your goals. Are you aiming to attract local customers to a physical store or targeting a global audience for online sales? Understanding your objectives will help you prioritize keywords accordingly.

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Analyzing search volume and intent is key for choosing the right local vs global keywords: ? Search Volume: Use tools like Google Keyword Planner, Moz, or Ahrefs to understand how often keywords are searched. ? Intent: Determine why people are searching for these keywords—what they hope to find or do. ? Local vs Global: Local keywords often have lower search volumes but indicate high intent, leading to better conversion rates. Global keywords, while having higher search volumes, may show lower intent, attracting more visitors but possibly less engagement. This analysis helps in selecting keywords that not only attract traffic but also drive conversions, balancing between broad reach and targeted engagement.

Local Keywords: For local keywords, focus on search terms that include location modifiers such as city names, neighborhoods, or "near me" phrases. Analyze the search volume for these keywords using tools like Google Keyword Planner or SEMrush. Additionally, consider the intent behind local searches, which often involve finding nearby businesses or services. Global Keywords: Global keywords typically have broader search terms without specific location modifiers. Analyze the search volume for these keywords to gauge their popularity on a larger scale. Consider the intent behind global searches, which may vary depending on the topic or industry.

We can evaluate competition by looking at search engine results (SERP's) to determine how many sites are competing for the exact keywords phrase and if these sites are well optimized and have links authority.

Keep in mind that keyword difficulty metrics are just an estimate from the keyword research tool. A lot of times these tools use metrics like backlinks to determine competition. While this can generally be a good guide, it can often be misleading because it doesn't take into account other SEO factors like relevance and how optimized those ranking pages are. This is why you should never blindly trust completion metrics. The better way is to look at the search results manually for the keyword and gauge competition that way.

Local Keywords: Assess the ranking difficulty of local keywords by analyzing the competition within your geographic area. Look at the search engine results pages (SERPs) for local searches and evaluate the authority and relevance of competing local businesses. Tools like Moz's Keyword Explorer or Ahrefs can provide insights into keyword difficulty and competition. Global Keywords: Evaluate the ranking difficulty of global keywords by examining the competition on a broader scale. Look at the top-ranking pages for global searches and assess factors such as domain authority, backlink profile, and content quality. Keyword research tools can also help you estimate the difficulty of ranking for global keywords.

Evaluating the ranking difficulty of your keywords is essential: ? Use SEO Tools: Tools like Moz and Ahrefs provide insights into the ranking difficulty of both local and global keywords. ? Local vs Global: Local keywords often present lower ranking difficulty due to specific targeting and less competition, making them potentially easier to rank for. ? Competition Level: Global keywords face more competition and generic criteria, increasing the effort required to achieve high rankings. This analysis helps in prioritizing keywords that align with your capabilities and goals, directing your SEO efforts more efficiently.

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Comparing the results of your keyword analysis helps you select the best keywords for your objectives: ? Use Analysis Tools: Google Keyword Planner, Google Trends, Moz, and Ahrefs can help compare the performance and trends of local and global keywords. ? Local vs Global: Local keywords benefit businesses targeting specific areas or offering location-based services, due to their higher intent and lower competition. ? Broad Audience Strategies: Global keywords are ideal for reaching wider audiences or promoting universal products, despite higher competition. ? Balanced Strategy: Mixing local and global keywords can create a diverse strategy, optimizing reach and engagement across different audience segments.

Local vs. Global Competition: Compare the competition level between local and global keywords based on your analysis of search volume, intent, and ranking difficulty. Consider factors such as the competitiveness of local businesses in your area versus the competitiveness of websites targeting a global audience. Alignment with Goals: Choose keywords that align with your goals and offer the best balance between search volume and competition level. For local businesses, prioritize keywords with lower competition within your geographic area. For global businesses, focus on keywords where you have a competitive advantage or can provide unique value to users.

How I do it: Use keyword research tools like Google Keyword Planner or Ahrefs to compare search volume and competition. Consider the size and scope of your target market when assessing competition. Look at the search results page for each keyword and assess the quality of content and domain authority of top-ranking pages. Analyze backlinks and social signals of competitors to understand their overall online presence. Track your own search engine rankings over time to monitor the effectiveness of your keyword strategy.

A great indicator of low competition is finding user-generated content (UGC) on the first page search results for that keyword. This is a great sign because UGC is usually poorly optimized. For example, they often don't have sub-headings, internal links, images, and the content may be irrelevant and disorganized. This means if you do see UGC content ranking (such as reddit, quora, forums, etc...), it's usually because the keyword is easy.