How do you measure and communicate the impact of journey mapping and storyboarding on your projects?

2 How to measure the impact of journey mapping and storyboarding?

To measure the impact of journey mapping and storyboarding, you need to define clear and relevant metrics that align with your project objectives and user outcomes. For example, you can measure how these methods improve user satisfaction, retention, loyalty, engagement, conversion, or revenue. You can also measure how they reduce user frustration, churn, complaints, errors, or costs. To collect and analyze these metrics, you can use quantitative and qualitative methods, such as surveys, interviews, analytics, usability tests, or feedback.

3 How to communicate the impact of journey mapping and storyboarding?

To communicate the impact of journey mapping and storyboarding, you need to tailor your message and format to your audience and context. For example, you can use different types of reports, presentations, dashboards, or stories to showcase your findings, recommendations, and results. You can also use different levels of detail, language, and tone to suit your audience's expectations, preferences, and knowledge. To make your communication more effective, you can use storytelling techniques, such as narratives, characters, emotions, visuals, or data.

4 How to demonstrate the value of journey mapping and storyboarding?

To demonstrate the value of journey mapping and storyboarding, you need to show how they contribute to your project's success and user's happiness. For example, you can use case studies, testimonials, or examples to illustrate how these methods helped you solve problems, generate ideas, or validate solutions. You can also use comparisons, contrasts, or scenarios to highlight how these methods improved your project's quality, efficiency, or innovation. To make your demonstration more persuasive, you can use evidence, logic, or emotion to support your claims.