How do you match your visuals to your brand?

1 Know your brand

Before you design your visuals, you need to have a clear idea of what your brand stands for, what values it represents, and what emotions it evokes. Your brand is not just a logo or a color scheme, it is a personality and a story that you want to communicate to your audience. You can use tools like mood boards, style guides, and brand personas to define your brand identity and voice.

2 Choose your colors

Colors are one of the most powerful elements of visual communication, as they can influence mood, attention, and memory. You want to use colors that match your brand identity and message, as well as the context and purpose of your presentation. You can use a color wheel or a color palette generator to find harmonious and contrasting colors that suit your brand. You can also use colors to create hierarchy, emphasis, and balance in your visuals.

3 Select your fonts

Fonts are another important aspect of visual branding, as they can convey tone, style, and personality. You want to use fonts that match your brand identity and message, as well as the readability and legibility of your visuals. You can use tools like font pairings, font families, and font sizes to find fonts that work well together and fit your brand. You can also use fonts to create contrast, alignment, and consistency in your visuals.

4 Use your images

Images are one of the most effective ways to capture attention, illustrate concepts, and evoke emotions in your audience. You want to use images that match your brand identity and message, as well as the quality and relevance of your visuals. You can use tools like stock photos, icons, illustrations, and charts to find images that suit your brand. You can also use images to create interest, clarity, and variety in your visuals.

5 Apply your logo

Your logo is the most recognizable symbol of your brand, and it should be present in your visuals to reinforce your identity and credibility. You want to use your logo in a way that matches your brand identity and message, as well as the size and placement of your visuals. You can use tools like logo maker, logo variations, and logo guidelines to create and adapt your logo for different formats and situations. You can also use your logo to create recognition, consistency, and professionalism in your visuals.

6 Test your visuals

The final step to match your visuals to your brand is to test them with your audience and get feedback. You want to use your visuals in a way that matches your audience's expectations, needs, and preferences, as well as the goals and outcomes of your presentation. You can use tools like surveys, polls, quizzes, and analytics to measure and improve the effectiveness and impact of your visuals. You can also use feedback to create improvement, engagement, and loyalty in your audience.