How do you manage your online reputation?

I would say there is a first step. What do you want to be known for? And when you do a search or lookup what shows up. A few possible answers 1. Nothing - aka you need to start building your presence 2. A spattering of things - nothing obvious that jumps out of you. Remember dilution effect is very impactful. Need to start whittling things down. 3. A few concentrated things - but that is not what you want to be known for. Aka pivot is needed 4. Exactly what you see - you have arrived!

LinkedIn is one of very useful online platform for all professionals. It's also very useful for engaging with those in your area of expertise & learn from each other as well.

You can follow these steps to build and manage your online reputation: Decide how you want users to see you. Evaluate your current online reputation. Design a social media policy. Design a social media content strategy. Post quality content. Engage with your audience. Monitor your online reputation

Post on things that matter to you. If you care about other people than develop a system for searching for/finding content and resources that help other people. Bring out the support that people do in fact need .. from within yourself. That's who you are. Defining a type of support or multiple types of support that could be helpful/useful to other people, and then being more consistent in your efforts to bring about those positive small or could be bigger effective changes in the world and in individual lives..its a nice way to be. Your reputation extends from your work: be yourself, go for the highest thing in life, and let the rest take care of itself. More important than your reputation is your positive impact on others in-real-life.

Understanding what your personal versus what your organization's goals are is important. Especially if you work for an employer, if you are being a mouthpiece for them, then that is all you will be remembered for. And if you lose your job or you change jobs, does your voice change? If on the other hand you do have a personal goal that you are consistently progressing towards online. Does this get hindered by what you speak for or write about for your organization?

You might need more data before determining what goals are most appropriate to focus on. Many small steps often lead to positive change over time, so starting with even one simple goal is a great first step. Facing multiple channels across multiple countries with little to no data I approached this with the goal of "simply being a part of the conversation" anywhere customers were talking about our brand.

Finding your own unique niche is one of the key. Next step is to showcase it to your target audience. Skills, passion, values all determine it.

Remove profiles on platforms that you’re no longer using. Be careful to not just add profiles on a bunch of platforms. You need to keep up with posting, sharing content and interacting on each platform appropriately. Managing many platforms will take a lot of commitment and work to maintain presence, relevance and expand reach.

The more complete our profile is, the better reach we will have in our target audience. So filling all relevant details, updating our profile periodically helps in connecting better.

Just sharing content isn't enough. Sharing relevant content that provides value to the audience. And that value needs to be constantly checked. How? Through the engagement metrics. Likes, shares, comments (my fav), reposts. And if something works today, doesn't mean it will work tomorrow. Adaptation is key.

Content should serve some value to others, it should help to address their problem or at least help in clearing their perspective so that they can take better decisions.

Engaging deeply & genuinely helps a lot. It's a part of relationship-trust building process which brings immense benefits to both sides.

One of the ways of creating an impactful online presence is actually to start one, otherwise you will have no mistakes to correct if you don’t start. Number two, is to be as consistent as possible, things get better with time.

Building an online reputation takes consistency, collaboration and creativity. Being watchful about what you say and why is a key guidepost. Having a purpose driven life and business calling can be that anchor that allows us to be us without having to worry about whether we are straying from our life course of not.

To manage my online reputation, I regularly monitor my social media accounts and search engine results for any mentions or reviews about me. I promptly respond to any feedback, both positive and negative, in a professional and respectful manner. Additionally, I ensure that my online presence reflects my values and personal brand by sharing relevant and engaging content, while being mindful of privacy settings and avoiding controversial topics.