How do you manage your coaching marketing and delivery?

Be clear on 'who' before 'what'. You want to create an offer so good that your ideal client would feel stupid saying No. And to do that you must really understand the pains of your ideal client. What keeps them up at night? What are their personal and business challenges? Where are they right now (island A)? And where do they want to go (island B)? And what's in the way?

Not only did we niche down the demographic, from all women, to executive women, we also niched down in the specific type of coaching support, ie. job search versus executive coaching. What we found was getting very specific about who the client is specifically, helps you to deeply understand their unique needs in one area. This allowed us to drive amazing results. Hone in and focus on the messages you are hearing from your clients and also address the market need.

I started my niche coaching-consulting practice as “Innovation Facilitator” 20 years ago with the help of 3 questions: 1. What are you good at? In my case helping organisations to find growth opportunities, given my background as boardroom consultant, marketer and business economist. 2. What do you like to do? In my case I like to do difficult things: changing mindsets, leading people empowering them to go beyond their comfort zones. 3. Where is the business model? Startups also want to change and innovate but they hardly have money to spent. So I focus on big incumbents: market leaders who need to innovate. So my niche became 20 years ago: facilitating big organisations how to start innovation. Now apply these 3 questions to yourself

Over 20 years ago I asked myself the question, 'how can I leverage my time and increase my income per hour' this required I move from selling my knowledge 1-1 to serving many with 1 hour of time. I started delivering workshops based on my process in 2003 and went from earning $250 per hour to over $1,000 per hour. I have since move my workshops to digital courses delivered online and it has been GAME CHANGING for how I deliver my services. Now the same hour can be resold over and over and over to an infinite number of people. My impact is greater and it allows me to price my program to make it affordable for people who really NEED it.

Measure your efforts and effectiveness separately. For example, there is no point in doing a few posts here and there for weeks and thinking that your posts are ineffective. Do at least 3-7 posts a week for 6 weeks. And then, only then you look at your impressions and engagement. Here is a rough guideline. You should aim to get a minimum of 50% impressions rate for the total number of your followers and a 2% engagement (likes/comments) rate as compared to the total number of impressions. This is a rough guideline and not a rule. The key is to now worry about whether it's working or not before putting in the work, but also not blindly posting and considering whether it's generating any results.

USE THE FREE LINKEDIN SERVICES TOOL LinkedIn is a great platform to offer coaching solutions too. Tip: do not forget to showcase your expertise HERE at ‘your LINKEDIN Services page’. You can describe a lot of different services and add videos or pictures. You can even invite customers to evaluate your services on a 5-point scale which really adds calue for interested prospects. As example I add my front-end of innovation services page: https://www.dhirubhai.net/services/page/800576308648082121

Pick one channel where your target audience hangs out. Create value, education and create and serve them. Through reverse marketing they will raise their hands to buy from you. It works.

Alex Hormozis's value equation is great for crafting your offer. Be clear on the dream outcome that your clients want. Increase their perceived likelihood of achieving that outcome if they work with you. Develop programs and strategies that require minimum time and effort to get maximum ROI. The better you do this, the more valuable your offer would be.

One of more effective ideas I implemented a while ago was to package essential strategy creation/coaching services according to turnover segmentation. My experience is that as a business grows, the skill and experience of the owners starts to hit a ceiling. As part of my client work I identify the "stuff" that needs to be present above that ceiling for the continued management of a growing business and then see if the owners do have those skills (even if they don't know it) or if they need to expand their skill sets. The packages are then flexed according to individual requirements.

Coaching is not about giving answers, but about asking questions. Another powerful way to get results is how you turn your client's insights into actionable steps. Your income is directly proportional to the value you deliver. So if you want to increase your income, deliver more powerful sessions.

Whatever does not get measured, cannot be improved. Set separate effort and effectiveness goals. So when you don't meet your goals you know exactly whether you lack effort or skills.

COACHEES will bring NEW COACHEES In my experience as “innovation coach” my best coaching moments were those where I had no assumptions about what my innovation coachee should do. I listened, I reflected and I gave directions. As business coach you should apply the wisdom of “Control the controllables”. Your coachee will act upon her - or his new insights from their valuable coaching moments with you. You can ‘only’ control how you respond on their feedback and new behavior. Great coaches stick to that only. My experience as an innovation coach for 29 years learned me that satisfied coachees will bring you in time new coachees, as it is a wird-of-mouth market ?????.