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How do you manage the stages and deliverables of product lifecycles?

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Managing the stages and deliverables of product lifecycles is a crucial skill for product engineers. It involves planning, executing, and evaluating the processes and outcomes of creating, launching, and maintaining products. In this article, you will learn about the common frameworks and best practices for product lifecycle management (PLM) and how to apply them to your own projects.

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Shehab Beram

Product @ Lumofy | Product Coach & Advisor | Ex-Founder | Specializing in Growth, PLG, Discovery, & Operations |…
Dan Hupert

Engineering and Program Manager

1 What is PLM?

PLM is a systematic approach to managing the entire lifecycle of a product, from conception to retirement. It covers the phases of ideation, design, development, testing, launch, growth, maturity, and decline. PLM aims to optimize the performance, quality, and profitability of products, as well as align them with the needs and expectations of customers and stakeholders.

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Shehab Beram

Product @ Lumofy | Product Coach & Advisor | Ex-Founder | Specializing in Growth, PLG, Discovery, & Operations | Building and Scaling Elite Products for Startups
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PLM is a game-changer in industries where innovation and product evolution are key. For instance, in the automotive industry, PLM ensures seamless coordination between design, engineering, and manufacturing teams, resulting in efficient vehicle development and updates. It's like the conductor orchestrating a symphony of product progress!

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2 Why is PLM important?

Product Lifecycle Management (PLM) is essential for product engineers to deliver value to their customers and organizations. Through a clear and consistent PLM framework, product engineers can define the vision, goals, and requirements of their products, collaborate with cross-functional teams and partners, manage resources, risks, and dependencies of their projects, monitor progress and impact of their products, and adapt and improve their products based on feedback and data.

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3 What are the common PLM frameworks?

Product engineers can choose from a range of PLM frameworks depending on the nature and scope of their products. Stage-Gate is a linear and structured process that divides the product lifecycle into stages with predefined deliverables and criteria for progression. Agile, on the other hand, is an iterative and flexible process that emphasizes customer feedback, collaboration, and continuous improvement. It breaks down the product lifecycle into short cycles or sprints with a set of features to be delivered. Lastly, Lean is a customer-centric and value-driven process that focuses on eliminating waste and maximizing efficiency. It follows the principles of build-measure-learn, where product engineers validate their assumptions and hypotheses through experiments and data.

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4 How do you choose the right PLM framework?

When selecting a PLM framework, there are several factors to consider, such as the type and complexity of your product, the market and customer needs and preferences, the resources and constraints of your organization, and the culture and values of your team. It's important to evaluate the pros and cons of each PLM framework and select the one that best suits your product goals and context. You may also need to be open to adapting and combining different PLM frameworks as needed.

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Dan Hupert

Engineering and Program Manager
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Specifically, during the ideation and design phase, life cycle costs, product features and launch timeline should be prioritized relative to each other. The result of this prioritization can help indicate the most appropriate PLM framework.

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Michelle Jones

Stage-Gate Expert + Innovation Consultant + Governance Architect
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If your business relies on several projects (a portfolio) to realize its strategic goals, especially top-line revenue, you want to adopt Stage-Gate governance. Stage-Gate will engage the business leaders at the right decision points to ensure the best projects are surfacing, poor projects are killed and resources are allocated to the projects with the most potential to advance the strategy. This can be achieved with one flexible Stage-Gate Model of governance or a more robust Stage-Gate Framework with multiple process pathways right-sized to match the rigor needed for risk and reward. For example, companies like 3M, Corning, and Starbucks have one Stage-Gate Framework with multiple process pathways for each major class of innovation.

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5 How do you implement the PLM framework?

Implementing the PLM framework requires careful planning, execution, and evaluation. You should define the scope, timeline, budget, and roles of your product project. Additionally, it is important to identify the key deliverables and milestones for each phase of the product lifecycle. Establishing the communication and collaboration tools and methods for your team and stakeholders is also essential. Following the steps and activities of your chosen PLM framework is necessary in order to deliver the expected outcomes and outputs for each phase of the product lifecycle. Collecting and analyzing feedback and data from customers and users is also important. Lastly, it is essential to review and assess the performance and quality of your product by comparing actual results with expected results. Identifying the strengths and weaknesses of your product and process, as well as implementing necessary changes and improvements, are key in evaluating the PLM framework.

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Michelle Jones

Stage-Gate Expert + Innovation Consultant + Governance Architect
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Implementing an internal business process like Stage-Gate should be viewed as a change initiative. You are, afterall, steering the organization to embrace better practices and habits that will improve your culture and performance results. This change impacts the go/kill decision-makers (gatekeepers), functional leads (contributing function best practices) and cross-functional teams (who advance projects through each stage). Yes, transparency in monitoring performance to confirm the new framework is working is critical.

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6 How do you improve your PLM skills?

Continuous learning and practice are essential for improving your PLM skills. To stay updated on the latest trends and best practices, seek feedback and guidance from your peers, mentors, and experts. Participate in online courses, webinars, podcasts, and blogs related to PLM and product engineering. Additionally, apply your PLM skills to real-world projects and challenges. Finally, take time to reflect on your PLM experiences and lessons learned.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you manage the stages and deliverables of product lifecycles?

1

2

3

4

5

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1 What is PLM?

2 Why is PLM important?

3 What are the common PLM frameworks?

4 How do you choose the right PLM framework?

5 How do you implement the PLM framework?

6 How do you improve your PLM skills?

7 Here’s what else to consider

Product Engineering

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How do you manage the stages and deliverables of product lifecycles?

1

2

3

4

5

6

7

1 What is PLM?

2 Why is PLM important?

3 What are the common PLM frameworks?

4 How do you choose the right PLM framework?

5 How do you implement the PLM framework?

6 How do you improve your PLM skills?

7 Here’s what else to consider

Product Engineering

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