The fourth step to managing multiple change initiatives without losing quality is to engage and communicate with your stakeholders. Stakeholders are the people who are affected by, or can influence, the outcome of your change initiatives. They can include your employees, customers, suppliers, partners, regulators, or competitors. You should identify and segment your stakeholders according to their level of interest and influence, and their attitude and expectations towards change. You should also develop and implement a stakeholder engagement and communication plan that defines the objectives, messages, channels, and frequency of your change communication. You should tailor your communication to suit the needs, preferences, and feedback of your different stakeholder groups, and use a variety of methods and media to inform, persuade, and involve them in the change process. Engaging and communicating with your stakeholders will help you build trust, rapport, and buy-in for your change initiatives.