How do you make your motivational speaking services unique?

1 Identify your niche

The first step to making your motivational speaking services unique is to identify your niche and your ideal client. What is your area of expertise, your passion, and your purpose? What problem do you solve, what benefit do you offer, and what outcome do you promise? Who are the people who need your help, who share your values, and who can afford your fees? By answering these questions, you can define your unique selling proposition and position yourself as an authority in your niche.

2 Develop your signature style

The second step to making your motivational speaking services unique is to develop your signature style and voice. How do you want to communicate with your audience, what tone do you use, and what emotions do you evoke? How do you use stories, anecdotes, examples, and metaphors to illustrate your points? How do you use humor, sarcasm, or provocation to engage your listeners? How do you use gestures, facial expressions, and body language to enhance your delivery? By developing your signature style, you can create a memorable impression and a loyal fan base.

3 Customize your content

The third step to making your motivational speaking services unique is to customize your content and message for each client and event. How do you research your client's goals, challenges, and expectations? How do you adapt your content to the audience's level of knowledge, interest, and needs? How do you align your message with the theme, agenda, and objectives of the event? How do you incorporate feedback, questions, and interaction into your presentation? By customizing your content, you can provide value and relevance to your clients and audience.

4 Showcase your credibility

The fourth step to making your motivational speaking services unique is to showcase your credibility and authority in your field. How do you demonstrate your qualifications, credentials, and achievements? How do you share your testimonials, referrals, and reviews from previous clients and audience members? How do you display your awards, recognitions, and affiliations in your industry? How do you leverage your media appearances, publications, and social media presence to build your reputation? By showcasing your credibility, you can establish trust and confidence in your services.

5 Offer your extras

The fifth step to making your motivational speaking services unique is to offer your extras and add-ons that enhance your value proposition. How do you provide additional resources, materials, or tools that complement your presentation? How do you offer follow-up sessions, coaching, or consulting that extend your impact? How do you create packages, bundles, or memberships that incentivize repeat bookings or referrals? How do you differentiate yourself from your competitors by offering something unique, exclusive, or innovative? By offering your extras, you can increase your income and retention.

6 Promote your services

The sixth and final step to making your motivational speaking services unique is to promote your services and market yourself effectively. How do you identify your target market and reach out to potential clients? How do you create a compelling website, portfolio, or brochure that showcases your services? How do you use social media, email marketing, or blogging to generate leads and build relationships? How do you network, collaborate, or partner with other speakers, influencers, or organizations in your niche? How do you measure, evaluate, and improve your marketing efforts? By promoting your services, you can grow your visibility and demand.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?