How do you make data visualizations work for everyone?

The wonder of fun facts and data tangibility It is important to make these things simple, tangible and understandable for everyone in the storytelling related to data and numbers. Non-specialists do not have a precise understanding of the importance of numbers in specialized fields, and it is the duty of the storyteller to reveal these numbers and their importance. For example, when we say: "A thousand trees were planted yesterday", a thousand trees may be just one number, but if we say that a tree the size of a famous forest (which has a thousand trees) was planted yesterday, every audience will understand the importance of the work. So fun facts are very important and effective.

For me, it's all about focusing on making the visualisation the simplest form of the work. Too many people try to fit everything into one visual and end up creating confusing infographic-style visuals. What you really want is a visual that sums up everything you want to say in the least time possible. People should be able to quickly scan the visual and absorb all of the information!

Making the data easy to understand for the audience via storytelling can ensure that the figures don’t overwhelm them. For understanding the audience, one can refer to past experiences and also have a Q&A round before the final date of presentation to decide the format and complexity of data visualisation.

Outro aspecto a considerar é o contexto em que os dados ser?o apresentados. Se você está compartilhando informa??es em uma apresenta??o formal, um gráfico de barras pode ajudar a transmitir clareza e precis?o. Por outro lado, se você está criando um conteúdo mais descontraído e acessível, uma visualiza??o criativa e inovadora, como uma infográfica interativa, pode ser mais eficaz.

Cada tipo de visualiza??o possui características únicas que podem influenciar a forma como os dados s?o interpretados e compreendidos pelo público. Além disso, pense na emo??o que você deseja transmitir com sua visualiza??o. Por exemplo, um mapa interativo pode despertar um senso de descoberta e explora??o, enquanto um infográfico visualmente atraente pode gerar interesse e engajamento imediato.

Apart from types of data visualisations, one also needs to decide how they can make those graphs and charts interesting and easy to relate by their storytelling skills. Also, if there is a lot of complex data involved, breaking it into smaller chunks, either time wise or category wise will make it easier for the audience.

The design of the data visualisation you select should complement your story and together they should make it easy to understand. For example if your story has a complex set of data structure but your audience’s preference is something more simpler, your data visualisations should highlight it simply like in a graph or histogram form while your story can compliment it to explain it better.

Along with making the designs interactive, you also need to ensure the ease of understanding and expertise of your audience. Adding filters could complicate things, while here animations could be a better alternative especially if your audience is not tech friendly as it’s simpler and easy to understand. Also if you use storytelling then in the narrative, the data should be the highlight and there should be no bias.

Instead of using data visualisations in simple presentations, compliment them with good storytelling skills. Not only will it make the data more effective and easier to understand but will also ensure your audience stays engaged and doesn’t get overwhelmed with the data.

Visualizations should simplify complex data. Avoid clutter and excessive detail that can confuse your audience. Keep it clean and straightforward f presenting data digitally, take advantage of interactive features. Allow your audience to explore the data themselves, such as zooming in on charts, filtering data points, or providing tooltips with additional information

I use sketches to tell stories with information. Sketches simplify complex ideas, making them understandable to everyone, that's why it oftentimes is referred to visual storytelling. The visuals I use enhance memory and create a strong connection with the content, it's great to summarize a book or speech. Sketches combine art with data, breaking language barriers and conveying ideas universally.