How do you leverage social media to extend the reach of a corporate event?

3 Share social media highlights

Another way to extend the reach of your event is to share social media highlights on your platforms. This is where you can showcase your event's success, celebrate your speakers, and acknowledge your audience. You can use different formats, such as images, videos, live streams, stories, reels, and tweets, to capture and share the best moments of your event. You can also use your event hashtag, tag your speakers and sponsors, and encourage your attendees to share their own experiences and feedback. This will help you generate more exposure, engagement, and social proof for your event and your brand.

4 Repurpose your event content

Your event content is a valuable asset that you can repurpose and reuse for your marketing and sales purposes. You can turn your event recordings, slides, and transcripts into blog posts, podcasts, webinars, ebooks, infographics, and more. You can also create snippets, quotes, and testimonials from your speakers and attendees and share them on your social media channels. By repurposing your event content, you can reach a wider audience, boost your SEO, and demonstrate your authority and expertise.

5 Measure and analyze your results

The final step in your follow-up strategy is to measure and analyze your results. This is where you can evaluate the impact and ROI of your event and your social media efforts. You should track and report on the key metrics, such as attendance, engagement, feedback, leads, conversions, and revenue. You should also identify the strengths and weaknesses of your event and your follow-up campaign, and use the insights to improve your future events and marketing strategies.