To set up SEO analytics, it's important to use a combination of tools and platforms that can provide comprehensive and accurate data. Google Analytics is the most popular and widely used web analytics tool, tracking and reporting on various metrics and dimensions of website traffic, such as sessions, users, bounce rate, conversion rate, source, medium, device, location, and more. Google Search Console is a free tool that helps monitor and improve site performance and visibility on Google search results. It provides data such as impressions, clicks, click-through rate, average position, queries, pages, devices, countries, and more. Additionally, it alerts you of any issues or errors that affect site health and indexability. Google Tag Manager is a tool that helps manage and deploy tracking codes and tags without having to edit site code. It also allows you to easily integrate and customize other analytics tools like Google Analytics, Google Ads, Facebook Pixel, etc. SEO software are specialized tools that assist with specific aspects of SEO such as keyword research, content optimization, technical audit, backlink analysis, competitor analysis, rank tracking etc., such as Ahrefs, Moz SEMrush or Screaming Frog.