How do you know if your web and UI design is working?

-you can also make a competitive research to find out what proportions have your direct or indirect competitors to make sure you what values are expected from your product. - reviews can also help you finding out what weaknesses your competitors have and it can help you to find what exactly the user needs.

→ I start by understanding what the business aims to achieve with the website. This could be increasing sales, improving customer engagement, or building brand awareness. → Knowing the target audience and understanding their needs and expectations is crucial. This involves conducting user research, like surveys, interviews, and analyzing usage data. → I use this framework to set clear, achievable goals for the website. For example, "Increase website traffic by 20% within six months." → I develop personas representing the target users to understand their needs, behaviors, and motivations.. I ensure that the website and UI design are not just aesthetically pleasing but also effectively meet business goals and user needs

-remember, that even 1 interview or user testing with the real user is better than nothing. 5 users for testing will highlight 80% of product weaknesses. - even if you think, that you know how the user will behave, conduct the testing. Don’t let your biases fool you. Previous experience or lack thereof, context, irritants can affect the way user uses your product and how they feel using it.

A notable statistic in usability testing comes from Jakob Nielsen's research. It demonstrates that testing with just five users can reveal about 85% of a design's usability problems. This approach is efficient due to diminishing returns experienced after testing with five users. In this scenario, each additional user typically uncovers fewer new issues. This highlights the effectiveness of small-scale user testing in identifying major usability flaws. Surprisingly, only around 55% of companies currently engage in user experience (UX) testing. In my own experience, I have used Maze for conducting user tests and recently had the chance to introduce this tool to a client.

Sandra Mur sacrificed a nice family life so she can write this in here. Think about that for a second. She is now a "respected UX/UI designer" with a "proven solution" and she is just so respected.

A data-driven approach is vital for creating effective, user-friendly digital interfaces. Mouseflow and Google Analytics are essential tools to understand user behavior. Mouseflow offers real-time tracking of user activity, providing insights into website or app navigation. Heatmaps, session replay, form analytics, and funnels reveal user interactions, navigation patterns, and pain points. Google Analytics provides a broader audience view, revealing demographic data, device usage, session duration, bounce rate, and other metrics. This context complements Mouseflow's observations. Together, Mouseflow and Google Analytics empower designers and developers to optimize interfaces, resulting in improved user experiences and better performance.

Analyzing how users interact with your website or app is key to assessing the effectiveness of your web design and UI. User behavior analysis involves gathering and interpreting data from user actions, such as clicks, scrolls, taps, swipes, or conversions. Tools like Google Analytics, Mixpanel, or Amplitude are valuable for tracking and visualizing this user behavior data. They help in identifying patterns, trends, and potential issues in user interactions. Additionally, Crazy Egg, FullStory, or Heatmap can be used for more detailed insights. They generate heatmaps, recordings, or snapshots of user behavior, offering a clearer understanding of how users engage with your site or app.

Simple answer is when you receive majority positive feedback on your visual improvements. If there are any complaints, it's either those resistant to change or targeted towards the user experience. One of the quickest ways to see immediate impact after an update is the app store or Google Play Store. There's no incentive, which is likely to encourage honest reviews.

Effective web design and UI are often reflected in mostly positive user feedback. When complaints arise, they typically stem from resistance to change or specific aspects of the user experience. App store or Google Play Store reviews offer a prompt way to assess the impact of updates. These platforms provide honest user reviews, as there's no incentive for biased feedback. Combining app store reviews with tools like SurveyMonkey, Typeform, or Qualtrics for detailed user feedback analysis ensures a thorough understanding of both the strengths and areas for improvement in your web design and UI.

While user feedback and data are essential for evaluating your web design and UI, applying design principles is equally important to ensure consistency, cohesiveness, and accessibility. Design principles, like contrast, alignment, hierarchy, balance, proximity, repetition, and simplicity, are guidelines that aid in making informed and effective design choices. Tools like Adobe Color, Figma, or Sketch can be used to create and manage design elements, helping to implement these principles effectively in your design process.

To remember that if you design for people, and user experience is at the core of everything (keep an open mind to question principles of your own), you would be on the right track - the process is easier and less flawed.

Below are the steps to identify if your design works 1. Define the primary goal of your designs 2. Convert that goal into metrics (for example, you want your designs to facilitate quicker booking than the previous one and thus you will want to measure the AHT) 3. Set a goal with that metric 4. Perform user testing or integrate google analytics and track your AHT. See if your goal is met This is a basic template to analyse your designs. You can make use of any testing method that best fits your cause. Also pls note, that you should use both qualitative or quantitative testing to better validate your new score