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How do you keep your personal brand fresh as you grow?

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Your personal brand is the unique value proposition that you offer to the world. It reflects your skills, passions, values, and goals. But as you grow, your personal brand may need some updates to stay relevant, authentic, and impactful. How do you keep your personal brand fresh as you grow? Here are some tips to help you.

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1 Assess your current brand

Evaluating your current personal brand and how it aligns with your vision and purpose is the first step. To do this, ask yourself questions like what key messages and stories you want to convey to your audience, how you differentiate yourself from others in your field, what are the strengths and weaknesses of your personal brand, and how do you measure the effectiveness and reach of your personal brand. Answering these questions can help you identify gaps and opportunities for improvement in your personal brand.

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Nabeeda Bakali-Abrar

Customer Success @ LinkedIn | Top 100 CS Strategist 2022 | Speaker | Career Coach
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Every 3 months, I review my objectives and goals this is also the perfect time to review your brand and see what is missing and what could change. It is also important to get other people's perspective on how they might see your brand and how it has changed to see what external perspective as we can become blind to our own brand sometimes.

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Vibha Soni

Digital Writing Coach - Empowering Writers Through Self-Discovery and Expert Guidance To Land Their Dream Jobs | Content Creator| Mentor | Author | Public Speaker | LinkedIn Top Voice
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It's my favorite way to keep the brand fresh to learn continuously and embrace changes. -Know the current trends in our industry -Being updated as per trends - Learn, unlearn, & relearn

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2 Refresh your content and channels

The next step is to refresh your content and channels to match your updated personal brand. This means creating and sharing valuable and engaging content that showcases your expertise, personality, and value. You can use different formats and platforms, such as blogs, podcasts, videos, social media, newsletters, or webinars, to reach your target audience and build trust and credibility. You can also leverage your network and collaborate with other influencers or experts in your field to amplify your voice and exposure.

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3 Adapt to changes and trends

The third step is to adapt to changes and trends in your industry, market, and audience. You need to stay on top of the latest developments and innovations that affect your field and niche. You also need to understand the needs and preferences of your audience and how they evolve over time. You can do this by conducting research, surveys, feedback, or analytics to gather insights and data. You can also participate in events, forums, communities, or online conversations to learn from others and share your opinions and perspectives.

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4 Experiment and learn

The fourth step is to experiment and learn from your personal branding efforts. You need to be open to trying new things and testing different strategies and tactics. You also need to be willing to learn from your successes and failures and make adjustments accordingly. You can do this by setting goals and metrics for your personal branding activities and tracking and evaluating your results and outcomes. You can also seek feedback and advice from your mentors, peers, or experts to improve your personal brand.

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Navin Goyal MD

Investing in Wellbeing | Cultivating a People-Centered VC Firm | 3x Founder, Father & Champion for Underdogs
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Our brand will continue to evolve and to do experiments that still align with our values are important for our growth and our engagement with our audience. We frequently forget that we experimented to get the brand we have today and we need to continue this strategy to keep growing with our audience. Trends and fresh technologies can help us also have fun as we build our brand. Sometimes we learn what we like or further confirm the strategies and tools we are using today. Have fun, don’t be afraid to experiment, and change it up for yourself and your audience so both sides' excitement and engagement increase!

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5 Be authentic and consistent

The fifth step is to be authentic and consistent in your personal branding. You need to be true to yourself and your values and express them in your content and channels. You also need to be consistent in your tone, style, and frequency of communication and interaction with your audience. You can do this by defining your core values and mission statement and using them as a guide for your personal branding decisions and actions. You can also create a personal branding style guide and calendar to help you maintain your brand identity and voice.

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Jahleane Dolne

Founder of The Postgrad Playbook? | Speaker | Content Creator | Gen Z/Millenial Expert
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In my experience, consistency in personal branding comes from authenticity. It can be seen in many different ways - your writing style, your editing style, your sense of humor, your interests, etc. If you remain authentic while creating, as you grow, so will your brand naturally. People resonate with your personal story and narrative more than anything else because it is not something that can be replicated - only built upon!

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6 Keep growing and evolving

The final step is to keep growing and evolving as a person and a professional. You need to keep learning new skills, acquiring new knowledge, and pursuing new opportunities and challenges. You also need to keep updating your goals, vision, and purpose as you grow and change. You can do this by investing in your personal and professional development and seeking feedback and support from others. You can also celebrate your achievements and milestones and share your stories and lessons with your audience.

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Jahleane Dolne

Founder of The Postgrad Playbook? | Speaker | Content Creator | Gen Z/Millenial Expert
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I've learned that one of the best ways to grow and evolve is to invest in professional support and coaches who don't work directly with you. That way they can give you an unbiased opinion and share insights from their experiences.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you keep your personal brand fresh as you grow?

1

2

3

4

5

6

7

1 Assess your current brand

2 Refresh your content and channels

3 Adapt to changes and trends

4 Experiment and learn

5 Be authentic and consistent

6 Keep growing and evolving

7 Here’s what else to consider

Personal Development

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How do you keep your personal brand fresh as you grow?

1

2

3

4

5

6

7

1 Assess your current brand

2 Refresh your content and channels

3 Adapt to changes and trends

4 Experiment and learn

5 Be authentic and consistent

6 Keep growing and evolving

7 Here’s what else to consider

Personal Development

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