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How do you keep your company culture fresh?

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Keeping your company culture fresh is not only important for employee engagement and retention, but also for attracting new talent and customers. A stale or outdated culture can signal a lack of innovation, creativity, and adaptability, which can hurt your reputation and performance. But how do you keep your company culture fresh without losing your core values and identity? Here are some tips to help you refresh your culture and make it more relevant, inclusive, and inspiring.

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1 Assess your current culture

The first step to refreshing your culture is to understand your current culture. What are the strengths and weaknesses of your culture? How do your employees perceive and experience it? How does it align with your vision, mission, and goals? You can use surveys, interviews, focus groups, or other methods to gather feedback from your employees and stakeholders. You can also use external benchmarks or best practices to compare your culture with others in your industry or sector.

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2 Identify areas for improvement

Based on your assessment, you can identify the areas where your culture needs improvement. For example, you might want to improve your communication, collaboration, diversity, recognition, or innovation. You can prioritize the areas that are most critical or impactful for your business and your employees. You can also set specific and measurable goals and indicators for each area, such as increasing employee satisfaction, reducing turnover, or enhancing customer loyalty.

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Alexandra Giroux

Manager (Culture & Communication Interne)
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Prioritizing areas for improvement is excellent, but don't forget about serendipity. Sometimes, innovation and cultural evolution emerge from unexpected places. Encourage a culture of experimentation where employees can propose ideas without rigidly tying them to predefined areas of improvement. Innovation often thrives at the intersections of different domains.

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3 Involve your employees

One of the best ways to keep your culture fresh is to involve your employees in the process. Your employees are the ones who live and breathe your culture every day, so they should have a say in how it evolves. You can invite your employees to share their ideas, suggestions, feedback, or stories about your culture. You can also create cross-functional teams or committees to lead or support the culture change initiatives. By involving your employees, you can foster a sense of ownership, participation, and empowerment.

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4 Experiment and innovate

Another way to keep your culture fresh is to experiment and innovate. You can try new things, test new approaches, or adopt new tools or technologies that can enhance your culture. For example, you can introduce new ways of working, such as flexible hours, remote work, or agile methods. You can also launch new programs or events, such as hackathons, learning sessions, or social activities. You can also encourage your employees to be creative, curious, and risk-taking.

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Courtney A. Paul

Internal Communications Leader | Jr. Board Member | Strategic Storyteller
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When it comes to testing a new approach, it’s important to communicate that it’s a journey that you and your employees are on together. You’re all learning and can adapt to what makes sense as you go. Pilot projects are a great method to use in this instance.

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Alexandra Giroux

Manager (Culture & Communication Interne)
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Experimentation is fantastic, but it should be underpinned by a culture of psychological safety. Ensure that employees feel secure in proposing and testing new ideas, even if they might fail. Failure can be a fertile ground for learning and growth. Encourage a mindset that embraces calculated risks and views failures as opportunities.

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5 Celebrate and communicate

Finally, you can keep your culture fresh by celebrating and communicating your culture. You can recognize and reward your employees who demonstrate or contribute to your culture. You can also share your culture stories, achievements, or learnings with your internal and external audiences. You can use various channels and formats, such as newsletters, blogs, videos, podcasts, or social media. You can also leverage your culture as a differentiator or a competitive advantage in your marketing and branding.

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Alexandra Giroux

Manager (Culture & Communication Interne)
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Tailor your celebrations to reflect the diversity of your workforce. Recognize and celebrate small wins as well as significant milestones. Moreover, storytelling is a powerful tool. Encourage employees to share their own stories of how they embody the company culture in their daily work, making it more relatable and inspiring.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Asha Dey
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The role of leaders and the management in owning and promoting company culture is vital. The intricate value system in any corporate flows from the top, and employee behaviour is a reflection of how the management is translating company culture to its important stakeholders. Promoting the concept of shared experience through compelling storytelling could be an innovative and interactive means of communication for the leaders to keep the company culture relevant with the changing times, business dynamics and generational shift in the workforce.

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How do you keep your company culture fresh?

1

2

3

4

5

6

1 Assess your current culture

2 Identify areas for improvement

3 Involve your employees

4 Experiment and innovate

5 Celebrate and communicate

6 Here’s what else to consider

Internal Communications

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How do you keep your company culture fresh?

1

2

3

4

5

6

1 Assess your current culture

2 Identify areas for improvement

3 Involve your employees

4 Experiment and innovate

5 Celebrate and communicate

6 Here’s what else to consider

Internal Communications

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