How do you keep your BTL webinars and podcasts fresh and relevant?

1 Know your audience

Before you plan and produce your BTL webinars and podcasts, you need to understand who your audience is, what their needs and challenges are, and how your product or service can solve them. You can use tools like surveys, interviews, analytics, and social media to gather insights and feedback from your potential and existing customers. This will help you tailor your content, tone, style, and format to match their preferences and expectations.

2 Choose your topic and format

Once you have a clear picture of your audience, you need to decide what topic and format to use for your BTL webinars and podcasts. You want to choose a topic that is relevant, timely, and valuable for your audience, as well as aligned with your brand and goals. You also want to choose a format that suits your topic and audience, whether it is a solo presentation, a panel discussion, an interview, a Q&A session, or a mix of different elements. You can also experiment with different lengths, frequencies, and platforms to find the optimal combination for your BTL webinars and podcasts.

3 Prepare and practice

The quality of your BTL webinars and podcasts depends largely on how well you prepare and practice before you go live or record. You need to have a clear outline, script, or notes for your content, as well as a checklist of the technical and logistical aspects of your BTL webinars and podcasts. You also need to rehearse your delivery, timing, voice, and interaction with your co-hosts, guests, or audience. You can use tools like video recording, audio editing, and feedback from peers or mentors to improve your performance and confidence.

4 Promote and distribute

To attract and retain your audience for your BTL webinars and podcasts, you need to promote and distribute them effectively. You can use various channels like email, social media, blogs, websites, newsletters, and word-of-mouth to generate awareness and interest for your BTL webinars and podcasts. You can also use strategies like teasers, trailers, highlights, testimonials, and incentives to entice and engage your audience. You can also leverage partnerships, collaborations, and guest appearances with other influencers, experts, or brands in your niche to expand your reach and credibility.

5 Engage and interact

One of the main advantages of BTL webinars and podcasts is that they allow you to engage and interact with your audience in a more personal and direct way. You can use features like polls, quizzes, chat, comments, questions, and calls-to-action to stimulate and measure your audience's involvement and feedback. You can also use tools like social media, email, forums, and communities to continue the conversation and relationship with your audience after your BTL webinars and podcasts. You can also ask for reviews, ratings, referrals, and suggestions to improve your BTL webinars and podcasts.

6 Evaluate and optimize

The last step to keep your BTL webinars and podcasts fresh and relevant is to evaluate and optimize them based on your results and feedback. You can use metrics like attendance, retention, engagement, conversion, satisfaction, and loyalty to assess the performance and impact of your BTL webinars and podcasts. You can also use tools like analytics, surveys, interviews, and testimonials to collect and analyze the data and feedback from your audience. This will help you identify what works well and what needs improvement for your BTL webinars and podcasts. You can also use benchmarks, trends, and best practices to compare and learn from others in your field.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?