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How do you keep up with product trends?

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Keeping up with product trends is essential for product R&D professionals who want to create innovative and competitive solutions for their customers. However, with so much information and noise in the market, how can you filter out what is relevant and useful for your product development process? In this article, we will share some tips and strategies to help you stay on top of product trends and use them to your advantage.

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1 Identify your sources

The first step to keep up with product trends is to identify the most reliable and relevant sources of information for your industry, niche, and target audience. You can use a variety of channels, such as blogs, podcasts, newsletters, social media, forums, webinars, events, and online courses, to find out what is happening in your domain and what are the current and emerging needs and preferences of your customers. However, you should also be selective and critical about the quality and credibility of the sources you follow, and avoid getting overwhelmed by too much or too vague information.

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? Alfredo S.
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Part of my trend identifying process is to start big and then double down on something, it's a converging process. First, the wide net. For this I use a very specifc tech stack for discovery and update: Feedly & The Old Reader to go through publications that I already know of. Flipboard and medium are great tools to discover new trends, publications and products. Scanning product hunt (on a weekly basis) also gives me insight in what people want to build. After a while you will see trends being more relevant, and that's when I decide to double down into a specific trend/subject and adjust the tools to focus on that. This helps me achieve a better understanding and impact of that trend.

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2 Analyze the data

The second step to keep up with product trends is to analyze the data you collect from your sources and extract meaningful insights and patterns that can inform your product decisions. You can use different tools and methods, such as market research, customer feedback, surveys, interviews, analytics, competitor analysis, and trend forecasting, to understand the drivers, challenges, opportunities, and threats that affect your product and its market fit. You should also be aware of the biases and assumptions that may influence your data interpretation, and validate your findings with real users and experts.

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Christine Barnett

Customer Success Manager @ hivve | helping you capture and demonstrate sustainability
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Product management in 2022 was all about product-led growth and we can safely say that 2023 will be all about AI. It involves streamlining the product development process to validating product ideas in order outperform the competition and as we enter into 2023, product managers will continue to use a customer-centric approach to building products, and product-led growth strategies will continue to prevail. AI can help Gathering Competitive Intelligence (CI) about your industry, competitors, and customers from multiple sources and PMs will need tools that can analyze that data faster such as Kompyte and Crayon to create their own CI programs that automate manual processes, process large quantities of data easily, and gain accurate insights.

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3 Experiment and iterate

The third step to keep up with product trends is to experiment and iterate on your product ideas and features based on the data and insights you have gathered. You can use various techniques, such as prototyping, testing, MVPs, A/B testing, and user feedback, to validate your hypotheses and assumptions, measure your outcomes, and learn from your failures and successes. You should also be flexible and adaptable to changing customer needs and market conditions, and be ready to pivot or iterate on your product as needed.

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Areeb Sanadi

Product @ Microsoft | Ex-VMware | Cloud Engineering, Ops & Cybersecurity
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Keeping up with product trends using experimentation and iteration is crucial step! Here are 10 ways for experimentation: Market Research: Analyze industry reports and use tools like Google Trends. Customer Feedback: Gather input through surveys and social media. Data Analytics: Track user behavior for insights. Prototyping: Create quick prototypes or MVPs for testing. A/B Testing: Compare different product variations. User Feedback Loops: Engage users for continuous improvement. Competitor Analysis: Keep an eye on rivals for inspiration. Networking: Attend industry events and connect with peers. Feedback Prioritization: Focus on impactful and feasible changes. Documentation: Share learnings within your organization.

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4 Communicate and collaborate

The fourth step to keep up with product trends is to communicate and collaborate with your internal and external stakeholders, such as your team, your management, your partners, and your customers. You can use different channels and formats, such as reports, presentations, demos, newsletters, blogs, social media, and forums, to share your findings, insights, ideas, and results with your audience, and to solicit their feedback, opinions, and suggestions. You should also be open and transparent about your process, challenges, and learnings, and be receptive to constructive criticism and new perspectives.

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5 Learn and grow

The fifth step to keep up with product trends is to learn and grow from your experience and feedback, and to continuously improve your product R&D skills and knowledge. You can use various resources and opportunities, such as books, articles, podcasts, courses, webinars, events, mentors, peers, and communities, to keep yourself updated on the latest trends, best practices, tools, and techniques in your field, and to expand your network and exposure. You should also be curious and proactive about exploring new ideas, challenges, and opportunities, and be willing to experiment and learn from your mistakes and successes.

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6 Keep it simple and relevant

The sixth and final step to keep up with product trends is to keep it simple and relevant for your product and your customers. You should not follow or adopt every trend blindly, or try to incorporate too many features or functionalities into your product, as this may compromise its quality, usability, and value proposition. You should also not lose sight of your product vision, mission, and goals, and always prioritize what matters most for your customers and your business. You should use product trends as a source of inspiration and guidance, not as a constraint or a distraction.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you keep up with product trends?

1

2

3

4

5

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7

1 Identify your sources

2 Analyze the data

3 Experiment and iterate

4 Communicate and collaborate

5 Learn and grow

6 Keep it simple and relevant

7 Here’s what else to consider

Product R&D

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How do you keep up with product trends?

1

2

3

4

5

6

7

1 Identify your sources

2 Analyze the data

3 Experiment and iterate

4 Communicate and collaborate

5 Learn and grow

6 Keep it simple and relevant

7 Here’s what else to consider

Product R&D

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