登录查看更多内容

How do you keep track of the changing trends and dynamics of your competitive landscape?

由人工智能和领英社区提供技术支持

Customer satisfaction vs competitor satisfaction: How do you keep track of the changing trends and dynamics of your competitive landscape?

Competitive analysis is a vital skill for any business that wants to stay ahead of the curve and deliver value to its customers. But how do you measure and compare your performance with your competitors? And how do you use this information to improve your products, services, and marketing strategies? In this article, we will explore the concepts of customer satisfaction and competitor satisfaction, and how they can help you gain insights into your competitive advantage and disadvantage.

此文章中的业界达人

由社区从 5 条内容中精选。了解更多

1 What is customer satisfaction?

Customer satisfaction is the degree to which your customers are happy with your products, services, and overall experience with your business. It is influenced by many factors, such as quality, price, convenience, reliability, responsiveness, and loyalty. Customer satisfaction is important because it affects your retention, referrals, reputation, and revenue. To measure customer satisfaction, you can use various methods, such as surveys, reviews, ratings, testimonials, feedback, and net promoter score (NPS).

添加您的观点

Jennifer Polk

Managing Vice President at Gartner | CMO | Booth Alum
举报内容
As you think about customer satisfaction, it’s important to personalize what satisfaction means specifically for your customers, as well as your brand. Consider the dimensions of the product, service or experience that matter most to your specific customers, rather than a generic definition of satisfaction. For example, if your customers are motivated to buy from you based on price, it may not be necessary for your customers that your brand have the most innovative products. Instead, it may be more important that you maintain competitive pricing by keeping your costs in check. This doesn’t let you off the hook for innovation entirely, but it should shape the way you define and measure customer satisfaction.

已翻译

赞

2 What is competitor satisfaction?

Competitor satisfaction is the degree to which your competitors' customers are happy with their products, services, and overall experience with their businesses. It is influenced by the same factors as customer satisfaction, but from a different perspective. Competitor satisfaction is important because it reflects your competitors' strengths, weaknesses, opportunities, and threats. To measure competitor satisfaction, you can use similar methods as customer satisfaction, but with a focus on your competitors' customers, such as market research, social media analysis, online reviews, and benchmarking.

添加您的观点

Jennifer Polk

Managing Vice President at Gartner | CMO | Booth Alum
举报内容
Again, this should be looked at through the lens of your brand and dimensions of your brand that attract and retain customers. Whether or not your competitors’ customers are satisfied matters, but only to the extent that you are able to offer something that may be more satisfying, while remaining true to your brand’s core values and keeping your existing customers. It is possible to do both, but there are risks to avoid and specific strategies to deploy.

已翻译

赞

3 How to compare customer satisfaction and competitor satisfaction?

Comparing customer satisfaction and competitor satisfaction can help you identify your competitive edge and gap, and how to leverage or close them. For example, you can compare your NPS with your competitors' NPS to see how likely your customers are to recommend you versus your competitors. You can also compare your customer feedback and reviews with your competitors' feedback and reviews to see what your customers like and dislike about you versus your competitors. You can use tools like Google Alerts, Mention, or BuzzSumo to monitor your competitors' online presence and reputation.

添加您的观点

Joe Spector

Founder & CEO @ Dutch Pet, Inc. | Telehealth for Pets
(已编辑)
举报内容
Another good source is BBB (https://www.bbb.org/) and TrustPilot (https://trustpilot.com). You can also pick up interesting tidbits on Glassdoor (https://glassdoor.com/). There's an art and science here because ratings can be easily manipulated, but if you read through comments and sort by recency, that can help provide directional insights.

已翻译

赞

4 How to use customer satisfaction and competitor satisfaction to improve your business?

Using customer satisfaction and competitor satisfaction to improve your business requires you to act on the insights you gain from the comparison. For example, you can use customer satisfaction to improve your retention, loyalty, and advocacy by addressing your customers' pain points, enhancing your value proposition, and rewarding your loyal customers. You can also use competitor satisfaction to improve your acquisition, differentiation, and innovation by finding your competitors' gaps, creating unique selling points, and developing new solutions.

添加您的观点

Dorien Morin

Social Media Strategist | Content Creator | Organic Specialist | Content Marketer | International Keynote Speaker | Certified Agile Marketer |?? #StrategyTalks
举报内容
The proof is in the pudding! ???? Always look to data to guide you moving forward with new marketing campaigns, ideas and content.

已翻译

赞

5 How to maintain customer satisfaction and competitor satisfaction?

Maintaining customer satisfaction and competitor satisfaction requires you to constantly monitor and update your competitive analysis. You need to keep track of the changing trends and dynamics of your competitive landscape, such as new entrants, new products, new features, new prices, new promotions, and new customer preferences. You also need to keep in touch with your customers and competitors' customers, and solicit their feedback and suggestions regularly. You can use tools like SurveyMonkey, Typeform, or Qualtrics to create and distribute surveys to your customers and competitors' customers.

添加您的观点

Dorien Morin

Social Media Strategist | Content Creator | Organic Specialist | Content Marketer | International Keynote Speaker | Certified Agile Marketer |?? #StrategyTalks
举报内容
In other words… be human, act human and interact as a human. Use empathy as you monitor, listen and engage with your audience.

已翻译

赞

6 How to learn more about customer satisfaction and competitor satisfaction?

If you want to learn more about customer satisfaction and competitor satisfaction, and how to apply them to your competitive analysis, you can look into resources such as Shopify's guide on conducting a competitive analysis for your business, HubSpot's explanation of how to measure customer satisfaction, SEMrush's guide on measuring competitor satisfaction, and Forbes' comparison of customer satisfaction and customer loyalty.

添加您的观点

Competitive Analysis

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How do you keep track of the changing trends and dynamics of your competitive landscape?

1

2

3

4

5

6

1 What is customer satisfaction?

2 What is competitor satisfaction?

3 How to compare customer satisfaction and competitor satisfaction?

4 How to use customer satisfaction and competitor satisfaction to improve your business?

5 How to maintain customer satisfaction and competitor satisfaction?

6 How to learn more about customer satisfaction and competitor satisfaction?

Competitive Analysis

给文章评分

感谢您的反馈

更多Competitive Analysis相关文章

更多相关阅读内容