Last updated on
2024年6月13日
How do you involve your employees and stakeholders in co-creating and promoting your employer brand?
由人工智能和领英社区提供技术支持
Your employee value proposition (EVP) is the unique set of benefits and opportunities that you offer to your current and potential employees. It answers the question: why should someone work for you? To define your EVP, you need to understand the needs, preferences, and motivations of your target talent segments, as well as your own strengths, differentiators, and goals. You can use surveys, focus groups, interviews, and data analysis to gather feedback and insights from your employees and stakeholders, such as customers, partners, and suppliers. Your EVP should be aligned with your vision, mission, and values, and communicated clearly and consistently.
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Engagement Workshops: Host interactive sessions to gather ideas, fostering pride ?? #EmployeeEngagement Feedback Channels: Establish open communication for insights, promoting transparency ??? #FeedbackCulture Collaborative Projects: Encourage teamwork on branding initiatives ?? #Innovation Recognition Programs: Reward contributors, boosting morale ?? #Appreciation Employee Advocacy: Empower brand ambassadors on social media ?? #Authenticity Stakeholder Forums: Gather diverse perspectives, aligning with values ?? #Engagement
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One thing I've found helpful is involving the right stakeholders from the outset. This ensures that everyone becomes much more invested in the employer brand. The better it aligns with reality, the more people want to contribute to it. Provide tools that make it easy to participate. Ensure that the systems within the organization facilitate this, such as an ATS system where this can be easily shared across the organization. This makes it easy for everyone to contribute
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Die EVP kann ma?geblich beeinflusst werden - und auch gemessen. Nicht nur finanzielle Anreize sind hier ausschlaggebend. Auch Karriereentwicklungsm?glichkeiten, die Arbeitsplatzkultur, die Führungskr?fteentwicklung, flexible Arbeitsbedingungen, Anerkennung und Wertsch?tzung, Gesundheitsprogramme und die M?glichkeiten zur pers?nlichen und beruflichen Weiterentwicklung wirken positiv auf die EVP.
Your employees are your best ambassadors for your employer brand and can influence others' perception of your organization. To involve them, you need to foster a culture of engagement, recognition, and advocacy. This can be achieved by creating a sense of belonging and purpose amongst employees, providing them with regular feedback, coaching, and learning opportunities, encouraging them to share positive experiences on social media, review platforms, and referral programs with the help of guidelines and resources, and listening to their feedback and suggestions by involving them in decision-making and improvement processes. Celebrating their achievements and milestones is also essential to show appreciation.
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Tuve un candidato que el día de la entrevista laboral me dijo "nunca antes me habían tratado así en las empresas donde he aplicado, ojalá fuese el seleccionado porque si así me trataron sin conocerme; no quiero imaginarme cómo sería trabajando con ustedes". Así también el mes pasado otro candidato subió a sus estados una foto luego de terminar la entrevista diciendo "wooww qué increíble lugar" y en otra empresa los niveles de contratación mejoraron por el "boca en boca" de nuestros propios trabajadores... Lo menciono porque todo eso es marca empleadora y nosotros en Talento Humano vendemos una imagen de marca desde el primer contacto con ese posible trabajador, hasta su experiencia diaria dentro de nuestra empresa y su salida de ella.
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Involving employees in co-creating & promoting EVP is essential for authenticity, engagement & overall success. 1. Engage Employees in Brand Development Process through a) Surveys & Feedback b) Making them Brand Ambassadors c) Brainstorming Sessions 2. Leverage Employee Stories & Testimonials 3. Create Feedback Loop 4. Promote Employee Advocacy on their social media profiles & implement employee referral programs 5. Involve employees in decision-making processes & Recognize & reward employees who actively contribute to build & promote the employer brand. 6. Transparency & Communication 7. Training sessions to educate employees about the employer brand, its importance, and how they can contribute to it. 8. Measure & Celebrate Success
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Empower your employees to be brand advocates by embedding your EVP into their everyday experiences. Encourage them to share their stories and achievements on social platforms, providing them with the tools and confidence to speak authentically about life at your company. Recognizing and rewarding these contributions reinforces their engagement and connection to your brand
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Wie auch in Changeprojekten: Aktiviert interne Schlüsselbotschafter:innen. Sie k?nnen die Gestaltung und Umsetzung in der Kommunikationsstrategie übernehmen und sorgen so für eine gelungene Implementierung der Ideen. Sie bedenken auch die notwendigen Feedbackschleifen, die zur st?ndigen Verbesserung der EVP beitragen.
Your stakeholders are the external parties that have an interest or influence on your organization, such as customers, partners, suppliers, investors, media, and community. To engage your stakeholders and create a positive employer brand, you need to build trust and credibility by delivering on your promises and expectations with high-quality products and services. Communicate your values, goals, and achievements with transparency and authenticity. Also, seek feedback and input from your stakeholders while acknowledging their contributions. Collaborate with them on projects or initiatives that align with mutual interests. Co-creating and promoting your employer brand with employees and stakeholders can help you create a distinctive image of your organization as a place to work, thus attracting the talent you need for success.
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En muchas instancias los planes de comunicación no son tan aprovechados como deberían, sin embargo son de gran alcance empresarial, ya que estos deben planificarse en base a todos los stakeholders que mantengamos como compa?ía. Por ejm: Una forma de crear marca empleadora involucrando no solo al trabajador sino a sus familiares pueden ser ferias/revistas/integraciones/talleres. Con proveedores no solo debemos auditar y crear alianzas de negociación, sino también crear entornos de colaboración, innovación y reconocimiento. Y nuestros clientes no pueden tener mejor comunicación de marca que la atención de nuestros propios trabajadores, ellos comunican una marca a cada lugar al que van incluso a capacitarse.
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Build strong relationships with your stakeholders by consistently demonstrating your company's values through actions, not just words. Involve them in meaningful collaborations that showcase your commitment to shared goals, enhancing your employer brand's reputation externally while reinforcing internal pride and loyalty
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Promoting your employer brand might seem complex, but it can be as simple as creating a workplace that sets employees up for success. A great approach is having the CHRO interview employees who share their success stories—recorded and shared as short reels on LinkedIn weekly. This not only showcases how the company supports its staff but also strengthens internal connections. These 90-second reels involve no budget and feature employees discussing major challenges and the organization’s support, with no company selling—just sharing. To source these stories, managers can include this topic in performance appraisals and 360 reviews.
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It is critical to look at your competitor's EVPs while developing your EVP - this step ensures your message is differentiated. Another underutilize purpose for EVP is to use it as a stay message that encourages employees to stay by creating connections.
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Die EVP kann und sollte gemessen werden: Dies kann durch Mitarbeiterbefragungen, Fluktuationsraten, Bewerberfeedback, Mitarbeiterengagement-Indikatoren und die Qualit?t der eingehenden Bewerbungen erfolgen.
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