Depending on your objectives, you may need to use different methods to collect and analyze your market research data. Surveys, interviews, focus groups, observations, and experiments are some of the most common methods used. Surveys involve sending questionnaires to your target audience or customers to get feedback on their preferences, behavior, satisfaction, and opinions. Interviews are one-on-one conversations with customers or potential customers to gain a deeper understanding of their needs, pain points, motivations, and expectations. Focus groups involve facilitating group discussions with a small number of customers or potential customers to explore their attitudes, perceptions, and reactions. Observations involve monitoring and recording how customers or potential customers interact with your website, app, or products. Experiments involve testing and comparing different versions of your website, app, or products to see which one performs better. Tools such as Google Forms, SurveyMonkey, Typeform, Zoom, Skype, Calendly, Google Meet, Crowdcast, Google Analytics, Hotjar, Crazy Egg, Google Optimize, Optimizely and VWO can be used for these methods.