How do you integrate mobile PPC with other mobile marketing channels and strategies?

1 Understand your mobile audience

Before you launch any mobile PPC campaign, you need to know who your mobile audience is, what they are looking for, and how they behave on their devices. You can use tools like Google Analytics, Google Ads, and Facebook Insights to segment your mobile audience by demographics, interests, location, device type, and more. You can also use surveys, feedback forms, and user testing to get insights into your mobile audience's preferences, pain points, and expectations. By understanding your mobile audience, you can create more relevant and personalized mobile PPC ads that match their intent and context.

2 Optimize your mobile landing pages

Your mobile PPC ads are only as effective as the landing pages they lead to. You need to make sure that your mobile landing pages are fast, responsive, and user-friendly. You can use tools like Google PageSpeed Insights, Mobile-Friendly Test, and Lighthouse to check and improve your mobile landing page performance and usability. You can also use A/B testing, heatmaps, and analytics to optimize your mobile landing page design, content, and conversion elements. By optimizing your mobile landing pages, you can reduce bounce rates, increase engagement, and boost conversions from your mobile PPC ads.

3 Align your mobile PPC with your mobile SEO

Your mobile PPC and mobile SEO strategies should work together to increase your visibility and credibility on mobile search engines. You can use keyword research, competitor analysis, and search intent to find and target the most relevant and profitable keywords for your mobile PPC and mobile SEO campaigns. You can also use ad extensions, structured data, and schema markup to enhance your mobile PPC and mobile SEO listings with additional information, features, and benefits. By aligning your mobile PPC and mobile SEO strategies, you can dominate the mobile SERPs and drive more organic and paid traffic to your website.

4 Coordinate your mobile PPC with your mobile social media

Your mobile PPC and mobile social media channels should complement each other to amplify your reach and influence on mobile platforms. You can use remarketing, lookalike audiences, and custom audiences to target your mobile PPC ads to your mobile social media followers, fans, and customers. You can also use social proof, user-generated content, and influencer marketing to boost your mobile PPC ads with social validation, testimonials, and endorsements. By coordinating your mobile PPC and mobile social media channels, you can increase your brand awareness, loyalty, and advocacy on mobile networks.

5 Integrate your mobile PPC with your mobile email marketing

Your mobile PPC and mobile email marketing campaigns should support each other to nurture and convert your mobile leads and prospects. You can use lead magnets, opt-in forms, and landing pages to capture email addresses from your mobile PPC ads. You can also use email marketing software, automation, and segmentation to send relevant and personalized email messages to your mobile PPC leads and prospects. By integrating your mobile PPC and mobile email marketing campaigns, you can build trust, rapport, and value with your mobile audience and move them along the sales funnel.