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How do you inspire game developers and publishers to prioritize accessibility and inclusivity?

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Making games accessible and inclusive is not only a moral duty, but also a smart business decision. More than a billion people worldwide have some form of disability, and many more face barriers due to language, culture, age, or other factors. By designing games that cater to diverse needs and preferences, you can reach a wider audience, improve user satisfaction, and foster a positive social impact. But how do you inspire game developers and publishers to prioritize accessibility and inclusivity in their projects? Here are some tips and best practices to help you make the case and implement the change.

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1 Understand the benefits

The first step in understanding the benefits of accessibility and inclusivity for your game, your team, and your industry is to recognize that accessible and inclusive games can increase your potential market and revenue by attracting and retaining more players from different backgrounds and abilities. In addition, this can enhance your reputation and brand loyalty by showing that you care about your customers and their diverse needs. Furthermore, it can reduce the risk of legal issues and negative feedback by complying with relevant regulations and standards such as the Web Content Accessibility Guidelines (WCAG) or the 21st Century Communications and Video Accessibility Act (CVAA). Finally, it can boost your creativity and innovation by challenging yourself to design games that are fun and engaging for everyone.

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2 Involve the stakeholders

The next step is to involve stakeholders in the accessibility and inclusivity process. This involves consulting with target users and experts to understand their needs, preferences, and feedback. You can use various methods, such as surveys, interviews, focus groups, user testing, or co-design sessions. Additionally, educate your team and management on the importance and benefits of accessibility and inclusivity through resources like the Game Accessibility Guidelines (GAG) or the Inclusive Design Toolkit. Furthermore, collaborate with peers and partners in the industry to share best practices, learn from each other and advocate for change. Joining networks like the International Game Developers Association (IGDA) Accessibility Special Interest Group or the Gaming Accessibility Conference can help you do this.

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Antony Clements
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I have to vehemently disagree with my colleague Armando. Sony only started working on accessibility because xbox forced them to. I also have to agree with my colleague Ian. These questions are not only banal, they also show that the author doesn't know up from down in regards to accessible gaming.

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3 Adopt the best practices

The final step is to adopt the best practices for accessibility and inclusivity in your game development and publishing. This means integrating accessibility and inclusivity into your game design from the start, utilizing frameworks such as the Universal Design for Learning (UDL) or the Inclusive Design Principles. Additionally, you should implement accessibility and inclusivity features and options in your game, such as subtitles, captions, color contrast, font size, audio cues, controller remapping, difficulty levels, assistive modes, or customization. Utilizing tools like the Game Accessibility Testing Tool (GATT) or the Includification Platform can help you check and improve your game's accessibility and inclusivity. Finally, it is important to communicate accessibility and inclusivity information and support to your users. Standards like the Game Accessibility Information Standard (GAIS) or the Inclusive Gaming Rating System can inform and empower your users about your game's accessibility and inclusivity. By following these steps, you can inspire game developers and publishers to prioritize accessibility and inclusivity in their games and make a positive difference for yourself, your team, your industry, and your users.

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Mitchell Hansen ICP

Associate Producer on Top-Selling AAA Cross-Platform Title | Digital Extremes | Publishing | Localization | Agile Professional | Portfolio Management | Honored Academic | Empathetic Leader | Accessibility Champion
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As someone with disabilities limiting my play time, position of play, and the type of play I can engage with- accessibility is always on my mind. However, in many development cycles, it’s often considered in mid to late development, rather than from the beginning. If we truly want diversity and inclusion we need to include diverse voices from the start, in game dev, that means pre-production. Think about how movies or games were built around 3D viewing technology in the early 2000’s. We can be catering features, as well as the narrative and mechanical progress of the game to differently abled folks, with little to NO difference for the normally abled person. Thus, just as UI/UX is prioritized, so should accessibility.

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4 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Ian Hamilton

Accessibility specialist
(已编辑)
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This article is utter trash, most of what it cites is either in the wrong context or simply doesn't exist at all. When are you going to stop letting AI write nonsense like this?

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How do you inspire game developers and publishers to prioritize accessibility and inclusivity?

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3

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1 Understand the benefits

2 Involve the stakeholders

3 Adopt the best practices

4 Here’s what else to consider

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How do you inspire game developers and publishers to prioritize accessibility and inclusivity?

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2

3

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1 Understand the benefits

2 Involve the stakeholders

3 Adopt the best practices

4 Here’s what else to consider

Gaming Industry

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