How do you increase visibility for your social selling content?

You also want to consider your buyer's (aka ideal client's) online 'buying' persona. How someone buys online is different then how they buy in store and/or in person. We try to keep it simple within four quadrants (and expand as needed for our clients). Our four quadrants of buying personas are Competitive, Spontaneous, Methodical and Humanistic. Specific words and phrasing will trigger the type of 'buying' persona and will motivate them to take action towards your sales pipeline. For instance, Humanistic 'buying' personas don't care about what you're selling until they know you care. They are slow to buy online and tend to lurk and watch, making more of an informed decision once they feel they can trust the product you are selling and you.

There is no doubt that sharing broad, personal, funny or motivational content will get your more visibility. Sharing funny clips or telling emotive stories works because it connects with humans more deeply BUT.... Does it help you demonstrate your expertise as an expert or trusted adviser to your prospects? - It' doesn't So, It's critical you product content that speaks directly to specific audiences. Knowing your buyer persona MUST dictate the content you create. The visibility you want isn't broad it must be defined. Knowing your buyer persona will allow you to decide which content is good and bad for your audience It's vanity to build a crowd who have no need for your services.

The development of an ICP (Ideal Client Profile) is key to the success of any social selling strategy. By establishing an ICP you can then easily hone in on your ideal clients on #Linkedin utilising the speech facility available on the platform.

Provide a step-by-step guide on how to create a buyer persona, including the use of demographic data, customer interviews, and surveys.

Leverage the “featured” section to highlight content you want potential connections and followers to pay attention to. You can also modify the activity section to highlight a specific type of content. Also consider using the about section to share a point of view of how you can help and a call to action.

You're profile is no longer about you, it's about them. Your profile is the education space for your ideal clients - the people you know you can serve. So optimise your profile for them: - Add pinned content or featured content which will help educate them - User your header and headline to communicate your value - Add keywords and skills, so people know you can help them. - Have social proof on your profile, so others can see you have a good track record. Your profile is the primary place people will learn about you. Every post, comment, like, connection, message will prompt people to check you out. 62% of users check profiles BEFORE they decide to respond to messages and connect requests. Your profile is critical to success.

Optimising your profile is key to establishing your brand on the platform. One area that many overlook is the Recommendations section. Although it is at the bottom of your Linkedin Profile (I never could understand why Linkedin puts it here), it is the social proof of all Linkedin profiles. Your profile is predominantly about you advocating for yourself - in the recommendations, it is others advocating for you. Give ut some love, and it will reap many, many benefits for you.

Include examples of strong LinkedIn profiles and dissect what makes them effective. Include before-and-after examples of profiles that have been optimized for social selling.

Not the old "valuable content" thing again. Most people struggle because valuable is relative. I would argue the following.... 40% of your content should be attractional - entertaining, personal, fun or interesting 40% of your content should be nurturing - useful, tips, hacks, tricks and practically applicable. 20% should be overtly promotional - telling people how you can help them. I will also add that all of this must be relevant for your target audience. Find the format that works for you, is it carousels, video, images or text - find what works for you and your audience will adjust to your style. You can shake it up a little and vary your media, but often, people do well because they become predictable.

Share content that provides value to your audience, such as educational posts, tutorials, tips, and industry insights. Valuable content is more likely to be shared, expanding your reach.

Discuss the concept of content pillars and how they can help maintain consistency in content. Mention the importance of repurposing content to reach different audience segments.

First off, 97% of users on LinkedIn don't post, so the advice to engage with their content is built on a false premise - also, of the 3% that do post, many are reposts or job openings. If you just stick to engaging with the content, you will eliminate the vast proporiton of your target audience - which is crazy. Most of the users on social media are lurkers, they are on the platform but rarely create content - this means you need a strategy for this. So, engagement has to be more than comments and likes. What content can you share in the DMs that your audience might appreciate or find useful? (I don't mean your sales PDFs and promo videos BTW) Use audio / live events to engage them with you in a more personal way than just text.

Explain how to set up social media monitoring tools to track mentions and comments effectively. Offer advice on dealing with negative comments or feedback constructively and professionally.

Sorry, this is such bad advice here. Do not tag people unless it is relevant to do so, it looks spammy and it's annoying. Only tag people if they would see the logic or relevance of you doing it. If you just spam tag people for reach this can damage your reputation, especially if you tag people you don't know well. If there is someone you think the content might be helpful or have a useful opinion on, why not privately share and ask of they would share their thoughts. It's more conducive to building a real relationship Absolutely ask colleagues and friends to join the discussion. Hashtags works great but also think about reposting your own content into groups and asking for their thoughts.

One piece of advice - do not participate or join any Linkedin Pods. Tagging other people who may be part of your pod is wrong and should not be encouraged. Tagging with permission or relevance is appropriate. But tagging those that are part of your "Linkedin Pod" is a no-no, and Linkedin algo will catch up with you in the end.

Expand on the concept of influencer marketing and how collaborating with influencers can boost content visibility. Provide a step-by-step guide on using paid advertising for targeted content promotion.

Remember that increasing visibility takes time and consistent effort. It's important to measure your results and adjust your strategy based on what works best for your specific audience and goals.

With creator mode enabled, newsletters and LinkedIn live is another great way to provide engaging content in addition to telemetry on what type of content is driving engagement.

Share a brief anecdote or personal experience related to social selling to make the article more relatable. Invite readers to share their own tips or success stories in the comments section for community engagement.