How do you increase content visibility and ranking across channels?

Starting with content marketing it is very helpful to know your audience and their preferences, and what type of content attracts them to their interests. This could be done by developing customer personas, their pain points, and the channels that we can reach them through!

Many tools that help visualize the personas of the target audience such as Make my Persona by HubSpot, and Live Persona by Delve AI. With the hype around AI, more and more AI tools help alot with these content marketing practices

Use a variety of content formats. Not all content is created equal. Some formats, such as infographics and videos, are more likely to be shared and linked to than others. Experiment with different content formats to see what works best for your audience.

Could not stress this more - “you should not just copy and paste your content across channels. You should adapt and customize your content for each channel…” -Spend time learning what your audience is looking for on each channel, and customize your posts accordingly. -Don’t be afraid your followers what they want! -If something isn’t working, adapt and try a different channel.

- Guest blog on other websites. This is a great way to get your content in front of a new audience. When you guest blog, link back to your website so people can learn more about you and your business. - Submit your content to directories. Several directories list websites and blogs. Submitting your content to these directories can help people find your content.

Don't be afraid to comment on posts, especially on LinkedIn. Like something? Say so. Have an example to share? Add it in. Would your audience benefit from another influencers content? Reshare with your perspective. Win/win.

Content engagement depends on the channel and the content format. Engagement through Social Channels - -Engagement is always high on visually appealing content formats - Likes, shares, comments etc, whether it's through videos, GIFs, infographics, carousel posts, visually striking images. -Long form visual content is finding more and more takers today and is becoming the biggest platforms for audience engagement. -Audiences react, engage and are encouraged to share their point of view - podcasts, videos, on-demand webinars are great formats to build a loyal audience -Leveraging influencers via webinars and podcasts builds authority, trust and draws more attention, resulting higher website visits and more engagement on the website.

1 - Log into the social account everyday. 2 - Engage: like, comment, share. Engaging with other creators in the same field as you can help you understand the type of content your target audience resonates with. Not only that, new people will get to discover you! 3 - Post content regularly, at least 4 times a week. That will help you understand what people like and don’t. 4 - When you found what does well, stick to it and explore nuances so your followers gets fresh content!

Create and deliver content that is relevant to events and supported by numbers, statistics, and visual material, which is something that followers prefer.

Crafting an SEO strategy document is our secret sauce for boosting content visibility and ranking across all channels. It's not just a document; it's our roadmap to online success. This strategic guide outlines how we optimize content, keywords, and metadata to shine in search results. It's about climbing the rankings, reaching wider audiences, and dominating our digital space. With this playbook, our content becomes a powerhouse, and our SEO strategy becomes a formidable force in the online arena. ??????

Track your results. It's essential to track the results of your content marketing efforts so you can see what is working and what is not. This will help you to improve your strategy over time.