How do you incorporate storytelling and emotion into your online advertising creativity?

By infusing storytelling and emotion into our online advertising creativity, we create ads that are more captivating than a squirrel discovering a hidden acorn stash. We weave narratives that pull at heartstrings and elicit reactions more powerful than a well-timed punchline. So, whether it's tugging at heartstrings or tickling funny bones, we know how to make your brand shine in the vast digital landscape.

To create emotional storytelling for your audience: Understand your audience's triggers and preferences. Develop relatable characters and a compelling narrative. Use sensory details and visuals to immerse them in the story. Evoke specific emotions aligned with your message. Keep it authentic and incorporate social proof. Provide a resolution or clear call to action. Craft an engaging story that connects and resonates with your audience

This is spot on. It is this affinity to "vibe with a tribe" that we most crave. Its akin to discovering a friend you never knew you had. It makes you want to learn more. and the deeper the persona resonates with you, the more you buy into it. Crafting a compelling story is indeed an art form. In my experience, getting the customer persona spot on is key to the holistic aspect of the messaging element. Nail the persona, hail a new customer.

Storytelling and emotion are your secret weapons in online advertising. By weaving a narrative, you draw people in, sparking curiosity and making your message stick. When you tap into emotions, you ignite responses that connect your audience to your brand on a deeper level. This combo sets you apart from the clutter, turning casual viewers into loyal fans. Embrace this approach, and watch your impact soar!

When your design ad campaign with a storytelling method, Start with the problem statement and continue with solution, finally end with offers. Most of the time, My team prefer to use carousal to break down the campaign messages into multiple slides and make it as a ad creative. It works as expected and also it brings users engagement in between the carousal image slides. So, this technique brings not only attention and curiosity to know more about your product offering, it curate end users to watch till end. Prefer to keep maximum of 5 to 7 slides.

Customer surveys naturally give you a first insight into where the pain points are. If you find it difficult to gain a deeper insight into your customers' pain, you can use a framework of this kind. Answer these points from the customer's point of view 1. I have a goal 2. There is an obstacle in my way 3. This is how its making my life harder 4. This is how it makes me feel 5. This is how I'm trying to fix it at the moment 6. Here is why that doesnt work 7. This is when i realised i needed to try something new 8. Here a better solution (your product) 9. Here the positive Impact on Life (your benefits) With these enriched pain points, it should be easier for you to match your ads to your customers' pain points.

It's important to have relevance. Your story telling is just a medium to keep the audience engaged but remember it's your numbers which gives authenticity. Only storytelling will not work because it's not a poetry here you have to keep the audience engaged with giving them facts and figures . Try to include the latest data of everything you share in your story to give authenticity to what you are saying that will help to justify your point.

Ein gutes Tool zum Thema Storytelling ist sicher DV360 in der Google Marketing Platform. Hier lassen sich Anzeigen in aufeinanderfolgende Steps einsortieren, die den Usern dann nacheinander angezeigt werden. Solche Sequenzen lassen sich auch im Remarketing für die erneute Ansprache von Warenkorbabbrechern gut einsetzen. Reagiert ein User nicht auf die erste Ansprache, kann man in der zweiten z.B. mit einer versandkostenfreien Lieferung locken.

Note: You need to test and optimise the creative in GEO level. Especially, when i run a campaign in india, users are more engaged while you giving content in their local native language. You can keep the same design format OR template. But, the campaign message with native language text then it bring massive amount of attention. Even a layman can read and interact to it.

Google bietet die Rich-Media-Gallery: https://www.richmediagallery.com/ Hier kann man eigene Creatives hochladen, oder mit diversen Filtern nach Formaten und Technologien suchen. Eine gute Quelle vor allem für den klassischen Display-Bereich.

A simple way with AI support to get good image ideas. Let ChatGPT metaphorically describe your pain points in common everyday situations. You can then use these descriptions to generate suitable images directly at Midjourney.