How do you incorporate non-financial measures and qualitative factors into your performance evaluation?
Performance evaluation is a crucial process for any organization that wants to achieve its goals and improve its performance. However, relying solely on financial measures and quantitative data can be misleading, incomplete, or inaccurate. Therefore, you need to incorporate non-financial measures and qualitative factors into your performance evaluation to get a more holistic and balanced view of your results, activities, and behaviors. In this article, you will learn what non-financial measures and qualitative factors are, why they are important, how to choose them, how to align them with your objectives, and how to use them effectively.