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How do you include suppliers in service innovation?

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Service innovation is the process of creating new or improved services that meet the needs and expectations of customers. It can help you gain a competitive edge, increase customer loyalty, and reduce costs. But service innovation is not only about your internal capabilities and resources. It also involves your external partners, especially your suppliers, who can provide valuable inputs, insights, and solutions for your service development. How do you include suppliers in service innovation? Here are some tips and best practices to follow.

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1 Identify strategic suppliers

Not all suppliers are equally important or relevant for your service innovation. You need to identify and prioritize the ones that have the most potential to contribute to your service goals, challenges, and opportunities. These are your strategic suppliers, who can offer unique capabilities, expertise, or technologies that complement or enhance your service offerings. You can use criteria such as supplier performance, alignment of vision and values, willingness to collaborate, and innovation track record to select your strategic suppliers.

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Godwin Onkwo

Passionate Customer Care Specialist | Content writer | Driving Customer Satisfaction at 9mobile Nigeria
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Service innovation is crucial for businesses to remain competitive and meet customer needs. However, many companies overlook the valuable insights and expertise that their suppliers can provide. Involving suppliers in service innovation can lead to a competitive advantage and stronger relationships based on trust and collaboration. Practical tips for involving suppliers include building strong relationships, encouraging idea sharing, and co-creating new service offerings. By investing in suppliers, companies can tap into their knowledge and expertise to improve service offerings and ultimately benefit customers.

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2 Establish clear communication

Communication is key to any successful collaboration, especially in service innovation. You need to establish clear and frequent communication channels with your strategic suppliers, where you can share your service vision, objectives, and expectations, as well as listen to their feedback, ideas, and concerns. You also need to communicate the benefits and risks of service innovation, and how you will measure and reward the outcomes. Communication should be transparent, respectful, and constructive, and avoid any misunderstandings or conflicts.

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3 Co-create solutions

Co-creation is the process of involving your strategic suppliers in the design and development of your service solutions, where you can leverage their knowledge, skills, and resources. Co-creation can help you generate more and better ideas, test and validate your assumptions, and deliver more value to your customers. You can use various methods and tools to co-create with your strategic suppliers, such as workshops, brainstorming sessions, prototyping, pilots, and feedback loops. You should also involve your customers and other stakeholders in the co-creation process, to ensure that your service solutions meet their needs and preferences.

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4 Build trust and commitment

Trust and commitment are essential for any long-term and fruitful relationship, especially in service innovation. You need to build trust and commitment with your strategic suppliers, by showing respect, appreciation, and recognition for their contributions, as well as providing support, guidance, and feedback. You also need to share the risks and rewards of service innovation, and ensure that both parties benefit from the collaboration. You should also respect the intellectual property rights and confidentiality agreements of your strategic suppliers, and avoid any unfair or unethical practices.

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Glory Ajie

Senior Product Operations Manager at Kuda
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In my experience your customers having complete trust in your product is the key to success. You get free person-person marketing because people only talk about products they have used, had a good experience and can trust.

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5 Learn and improve

Service innovation is a continuous and dynamic process, where you need to learn and improve from your experiences and results. You need to learn and improve with your strategic suppliers, by evaluating the performance and impact of your service solutions, and identifying the strengths and weaknesses of your collaboration. You should also celebrate the successes and learn from the failures, and use the feedback and insights to improve your service innovation processes, methods, and outcomes. You should also seek new opportunities and challenges to collaborate with your strategic suppliers, and foster a culture of innovation and excellence.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you include suppliers in service innovation?

1

2

3

4

5

6

1 Identify strategic suppliers

2 Establish clear communication

3 Co-create solutions

4 Build trust and commitment

5 Learn and improve

6 Here’s what else to consider

Customer Service Management

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How do you include suppliers in service innovation?

1

2

3

4

5

6

1 Identify strategic suppliers

2 Establish clear communication

3 Co-create solutions

4 Build trust and commitment

5 Learn and improve

6 Here’s what else to consider

Customer Service Management

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