How do you improve on-page SEO with user feedback?

If you're designing for non-tech-savvy users, consider testing on people you know, like friends and family. Knowing their tech proficiency helps gauge your product's accessibility. Assign tasks to evaluate interaction with your product. Questions like "how would you search this?" or "How would you google a solution to this problem?" can be useful prompts. Consider also using your current app or website as a testing ground. Ask them to find a particular menu or page you're testing. Including older individuals in the testing can be insightful. Many started using the internet later in life. If they can navigate your product successfully, it's a good sign that younger users will too.

On-page SEO (Search Engine Optimization) refers to the practice of optimizing individual web pages on a website to improve their search engine rankings and attract more organic (unpaid) traffic. On-page SEO involves various techniques and strategies that focus on optimizing the content and HTML source code of a web page, making it more accessible, relevant, and attractive to both search engines and human visitors.

I recommend 3 ways to collect User feedback: 1. User Testing Tools - Allows you to validate & get insights about your site's UI/UX. You can conduct paid interviews based on a defined target audience. "Ask them to talk out loud about what they're thinking and feeling as they explore your site". Very powerful! 2. Heatmapping Tools - Microsoft Clarity (free) & Hotjar (freemium) are great session recording tools. Analysing them can provide useful insights. Example - Observing a few session recordings for a client allowed me to identify "rage clicks" (repeated clicks on a site element with low response time) & eliminate them. 3. Exit intent popups - Relevant and well-thought out exit intent popups can work really well.

Some heatmap tools will allow you to send a poll popup base on user behavior (such as leaving a page without interaxtinf with it). This can provide a lot of insights. One very interesting thing to do is to actually invite people to test/navigate the page in front of you,.in real time, and encourage them to speak their minds as they go. Around 10 people should be enough. You just need to remember to only ask questions, not "correct" them, ok? Another interesting method is card sorting, and this goes beyond the page itself, helping you organize the website, its categories and logic (what is obvious for you, you will find, is not always obvious for users).

Collect feedback by providing incentives and notify them at the beginning of the experience. Other than that, the only way that you will get any helpful feedback that matters is by asking them in person if you have a physical store.

If you use Heatmapping or User testing tools, you will need to spend time watching session recordings etc. Make observations that you then want to discuss with your client/team, before implementing onsite. The easiest way to capture feedback is by simply using pen and paper. Divide the page into: 1. Issues To Fix 2. Opportunities to leverage Trasfer them onto a spreadsheet once you've collected a few ideas. Hope this helps!

Using heatmaps is a great way to get user feedback indirectly from the user. Microsoft Clarity records sessions to show how the user has browsed through the web page, the heatmap of any page you want to investigate (like homepage, product pages, etc), and also which links were clicked to visit the other parts of the website. Once you start looking through the recorded sessions, a lot of the above mentioned questions can be answered to improve the on-page SEO. Like removing sections that don’t have any activity, improving the parts of the page that involve a lot of clicks, and so on.

In my experience, many tools and plugins are designed with medium to high-experience users in mind, often neglecting elders who may have struggled with web navigation. While we appreciate fancy animations and CSS effects, they can complicate the user experience. Assuming your UX is top-notch, the UI doesn't need to be excessively interactive. Overcomplicating the layout with too many eye-catching elements can actually lower the UX score. Your target audience plays a vital role. For instance, if you're selling trees, UX takes precedence, with UI following. In contrast, for a WEB3 startup, where users are typically tech-savvy and can navigate complex interfaces, UI comes first as they can figure out the app with minimal guidance.

Data-driven marketing is the most reliable way to optimise webpages. It also needs to be backed by the knowledge of experienced marketing professionals who clearly understand the vision of the business and various pain points it solves for different user personas. Data analysis of user behaviour should then be used to create structured sitemaps, optimised navigation, and right content at the right place to maximise time on page.

Incorporating a share button with a share counter on the page can be an effective way to monitor the interest of the users on that specific page. People tend to share what is perceived as valuable. Simple and right to the point.

One effective way to improve on-page SEO with user feedback is to utilize tools like Hotjar or Clear. These tools provide valuable insights into how users interact with your website pages, allowing you to identify areas that need improvement. In addition, you can join sales calls or read transcripts to gain specific verbatim that can help you improve your website copy. By understanding users' pain points, motivations, and triggers, you can tailor your content to better resonate with them and improve your on-page SEO.

So...where do you go from here? Here are a couple of areas of your business that stand to benefit from implementing a user feedback system. Customer Support: User feedback can illuminate areas for potential improvement in customer support. This could mean supplementing the information available on your site, deploying live chat support, or hastening the response time to customer queries. Product Development: For sites offering a product or service, user feedback is a treasure trove for product evolution. Users may offer insights into features they'd like to see, issues with the current product, or elements of the product they find particularly attractive.