How do you identify your ideal lead profile using data and analytics?

Presenting success stories from like businesses which is pure proof. Learn the goals of the prospect while educating them on the various products and how they can help them achieve success

Solid succinct answer and I like it. It's also important to identify the why of your customer as Trust will be more important than revenue.. Your data needs to make face valid sense on a dashboard to your customer before you start building the profile.

Follow this three-step process and let me know your results 1. Pre-Webinar Engagement on LinkedIn: Create a LinkedIn post with engaging headlines to promote your webinar, promising significant value. 2. Lead Magnet for Survey (Alex Hormozi): Post-webinar, offer a lead magnet like a detailed report in exchange for survey responses. Use HubSpot for lead management and segmentation. 3. Analyze and Adapt Comms: Use HubSpot's analytics to analyze survey and interaction data. Personalize emails to cater to specific segments, refining your strategy based on feedback. This streamlined approach effectively nurtures leads and aligns your communication with your audience's evolving needs. Read my posts dor details or email gabofurlong AusBDM

iContact Salesforce mass email (formerly known as iContact for Salesforce) is a great example of a CRM and Email system that together make solid observationability possible as you take action on your campaign. They have a great white paper that explains exactly what you are recommending in only 12 pages. Other integrations lack the full native functionality. Hubspot and Survey Monkey's integration are solid too, but lack native functionality. This is not an ad btw. I love the simplicity of these recommendations.

Yes you must test, but don't fall into the trap of Paralysis by Analysis or you'll be testing while new customers are buying from someone else. Another solid recommendation.

#1 is Trust in building your customer profile. I wanted to share a campaign hack that a smart VP of Sales used when I was a Manager of Account Management/Professional services role. It really helped us launch a major product to 1 million in monthly revenue in less than a year. Step 1: We used significant gift card incentives to encourage our new clients to write authentic and honest reviews. Step 2: Key is that we targeted them during the December Holidays when everyone needs cash to buy gifts for their loved ones. Step 3: It built trust because we knew our product was making their life better. We helped out hard working customers with a holiday gift. Step 4 We hand wrote and addressed the envelopes (each team member).