How do you identify pain points in user experience through personas and scenarios?

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How do you identify pain points in user experience through personas and scenarios? If you are designing or developing a consumer electronics product, you need to understand who your users are, what they want, and what problems they face. Personas and scenarios are two tools that can help you create user-centered solutions that meet their needs and expectations.

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Satyajit Sinha ?

Director Sales/BD @ Enorme Global Electronics Pvt. Ltd.| Consumer Electronics+Home Appliances| Africa+Middle East+India…
Dr. Suvam Nag Chowdhury

R&D Strategy || Innovation Management || Advanced Material Technology ||Open Innovation || Sustainability || Lifecycle…
Enrique Ortolá Pons

Ventas, fidelización, dirección y entrenamiento.

1 What are personas and scenarios?

Personas are fictional representations of your target users, based on real data and research. They describe their characteristics, goals, motivations, preferences, and behaviors. Scenarios are stories that illustrate how personas use your product in a specific context, situation, or task. They describe their actions, emotions, thoughts, and challenges.

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Satyajit Sinha ?

Director Sales/BD @ Enorme Global Electronics Pvt. Ltd.| Consumer Electronics+Home Appliances| Africa+Middle East+India Expertise
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1.Analyze user analytics to identify drop-off points, frequent errors, or areas of high friction. 2.Collect feedback from real users through usability testing, surveys, or interviews. 3.Review customer support data and tickets to identify common issues and user complaints. 4.Look for moments of frustration, confusion, or dissatisfaction within the scenarios. 5.Ask users about their experiences and any challenges they faced during the interaction. 6.Explore the emotional aspects of user interactions by considering how users might feel at each stage. 7.Create realistic and diverse user scenarios that reflect different use cases and contexts. 8.Identify touchpoints and potential pain points where users might encounter difficulties.

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2 Why use personas and scenarios?

Personas and scenarios can be a useful tool for identifying user experience pain points. By providing a common language and focus for your team and stakeholders, you can gain a better understanding of your users' perspectives. This can lead to generating insights and ideas for improving your product, as well as evaluating and testing it against user needs and expectations. Personas and scenarios can also help in communicating and validating your design decisions.

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Dr. Suvam Nag Chowdhury

R&D Strategy || Innovation Management || Advanced Material Technology ||Open Innovation || Sustainability || Lifecycle Management || EX Bajaj Electricals || IIT Delhi || Executive MBA, IIM Lucknow
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Personas are the starting point for new product development. For B2C or B2B product manager should know the requirement/pain-point of the consumer/customer and that is actually a Gap in the existing market. Hence for any NPD manager persona plays a key role to design new product and way forward

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3 How to create personas and scenarios?

Creating personas and scenarios is not a one-size-fits-all approach, but there are general steps you can take. Start by conducting user research to collect data and insights about your target users, such as through interviews, surveys, observations, or analytics. Then analyze the data to identify patterns, themes, and segments among your users. After that, create persona profiles that summarize the key attributes and goals of each user segment. It's also important to create scenario narratives that describe how each persona would use your product in a realistic and relevant situation. Finally, make your personas and scenarios more engaging and memorable by using visual aids like photos, sketches, or diagrams.

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Enrique Ortolá Pons

Ventas, fidelización, dirección y entrenamiento.
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Para saber cómo crear personas y escenarios se pueden crear escenarios parecidos. Siguiendo el proceso desde inicio hasta el final de la experiencia. Y analizando y preguntando, por la experiencia. Utilizar personas que no conozcan nada del producto, y ver cómo reaccionan. En la observación también se aprende.

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4 How to use personas and scenarios?

Personas and scenarios are not static documents; rather, they are dynamic tools that can be used throughout the design and development process. For example, they can be used for brainstorming and ideating new features or improvements, creating user journeys or stories, designing wireframes or prototypes that reflect the look and feel of the product, testing and validating the product with real users or stakeholders, and presenting and explaining the product to clients or investors.

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5 How to improve personas and scenarios?

Personas and scenarios are not perfect or definitive, rather they are based on assumptions and hypotheses that require testing and refining. To improve your personas and scenarios, you should update them regularly with new data or feedback, add more details or variations to make them more realistic and diverse, remove or merge redundant or irrelevant personas or scenarios, solicit feedback from your team, users, or experts, and compare them with competitors or best practices. Personas and scenarios are powerful tools that can help you identify pain points in user experience for consumer electronics products. By creating and using them, you can design solutions that are user-centered, meaningful, and effective.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you identify pain points in user experience through personas and scenarios?

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5

6

1 What are personas and scenarios?

2 Why use personas and scenarios?

3 How to create personas and scenarios?

4 How to use personas and scenarios?

5 How to improve personas and scenarios?

6 Here’s what else to consider

Consumer Electronics

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How do you identify pain points in user experience through personas and scenarios?

1

2

3

4

5

6

1 What are personas and scenarios?

2 Why use personas and scenarios?

3 How to create personas and scenarios?

4 How to use personas and scenarios?

5 How to improve personas and scenarios?

6 Here’s what else to consider

Consumer Electronics

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