How do you handle a situation where your creative vision clashes with the client's vision for the ad?

When creative visions clash, I prioritize open communication and collaboration: Listen and Understand: Hear the client’s perspective thoroughly to understand their goals and concerns. Explain the Vision: Clearly articulate the rationale behind the creative concept, highlighting how it aligns with the client's objectives. Find Common Ground: Identify areas of agreement and build from there, proposing adjustments that integrate both visions. Present Evidence: Use data, case studies, or examples to support the creative direction and demonstrate its potential effectiveness. Stay Flexible: Be open to compromise and iterate on the concept to reach a mutually satisfying solution. This approach fosters trust, respect, and a collaborative outcome

You have to first slow down your impulse to force your vision or views for the project. Instead, stop and really listen to the client. Gently remind them they trusted you to bring you on. Take some of their suggestions and walk it though on paper if possible, so you both have input to the vision. Believe in yourself yet be willing to pivot as well.

Listen to the client, explain your vision, find common ground. If needed, show examples of how your idea works. Compromise is key, but don't sacrifice the core message.

Listen to what the client has to say, and remember that no brand enters into a brief for commercial creativity with philanthropic desires.

En mi experiencia es clave escuchar las preocupaciones y objetivos del cliente. Obviamente debemos dejar claro nuestros puntos de vista basados en nuestra experiencia de otras marcas, sectores, etc. Lo ideal es llegar a probar las distintas estrategias o visiones creativas.

Una vez escuchamos las diferentes necesidades del cliente es esencial educarlo en aquellos puntos que no esta acertado. Al final es esencial trabajar como partners del cliente. Ayudarlo a llegar a sus objetivos pero disfrutando del proceso. Escuchar y explicar ayuda a generar una buena relacion con cliente.

It's crucial to acknowledge the client's perspective and actively listen to their concerns. Once we've fully understood their perspective, we should clearly articulate the logic behind our creative direction, with polite emphasis that our ideas are rooted in thorough research and a deep understanding of the target audience. We explain how our creative vision is designed to meet the campaign's objectives and best connect with the audience. While the client may bring valuable insights, they're not always part of the target demographic themselves. So we must tailor our strategies to best resonate with the specific audience we're aiming to reach. This approach respects and values the client's input while highlighting our professional expertise.

Buscar los puntos en comun ayuda a que entre ambas partes podamos llegar a nuestros objetivos o aplicar nuestras visiones. Al final los datos van a definir que vision es mas rentable o logra mejores objetivos

It is important to recognise that collaborating in working towards a common goal need not necessitate compromise and more often than not can lead to better solutions than the original proposal.

Handling a situation where your creative vision clashes with the client's vision for an ad requires a blend of diplomacy.The successful collaboration between Ogilvy India and Cadbury Dairy Milk for their "Kuch Khaas Hai" campaign exemplifies this approach in India. Initially, Cadbury preferred a straightforward product-centric ad, but Ogilvy's team, leveraging consumer behavior insights and local cultural nuances, proposed a more emotional, storytelling-driven approach. The result was a 20% increase in sales and a deeper emotional connection with the audience. Such outcomes underscore the importance of presenting data-backed creative strategies and aligning them with the client's goals, ensuring a mutually beneficial outcome.