Data quality issues are any errors, inconsistencies, or inaccuracies in the data that affect its completeness, validity, timeliness, or relevance. These issues can originate from human errors, system failures, data integration problems, or changes in business rules and have a negative impact on decision-making, reporting, analytics, and compliance. To handle data quality issues, you should establish standards and metrics for each data element and domain. Additionally, implement checks and validations at the point of entry, transformation, and consumption of the data. You can also use tools and software to automate the detection, correction, and monitoring of data quality issues. Lastly, document and communicate the issues and their root causes, impacts, and resolutions to the relevant stakeholders. It’s important to review and update the data quality standards periodically to ensure they align with the business needs and expectations.