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How do you handle content gaps and fatigue in different industries?

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Content curation is the art and science of finding, organizing, and sharing relevant and valuable content for your audience. But what if you run out of ideas, sources, or inspiration? How do you avoid content gaps and fatigue in different industries? In this article, we'll share some tips and best practices to help you overcome these challenges and keep your content fresh and engaging.

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1 Identify your content goals and gaps

The first step to avoid content gaps and fatigue is to have a clear understanding of your content goals and how they align with your audience's needs and interests. What are you trying to achieve with your content? What are the pain points, questions, or aspirations of your audience? How can you provide value and solutions to them? Once you have these answers, you can audit your existing content and identify any gaps or opportunities to improve. For example, you can use tools like Google Analytics, BuzzSumo, or SEMrush to analyze your content performance, engagement, and keywords.

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Shaia Belt

Academic Assistant at Kingsman Academy Public Charter School
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I would also consider artificial intelligence. After I identified my content goals like audience and pain points, to name a few, I would use an AI platform like ChatGPT to generate ideas of how to make engaging content using each goal. For example if my goal was to make content that appeals to parents of multiple children who need academic enrichment I would create a prompt such as: -Give me the top 5 reasons why parents should teach their child during summer -give me 5 easy to do projects that families can do around the home that foster STEM learning - give me 5 strategies parents can use to increase summer reading for their children Lastly I would ask ChatGPT to give me 5 ways I can make my content more engaging to my audience.

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2 Research and diversify your content sources

The next step is to find and curate high-quality content from various sources that match your content goals and audience preferences. You can use tools like Feedly, Pocket, or Flipboard to discover and save content from blogs, podcasts, newsletters, social media, or online publications. You can also use tools like Quora, Reddit, or Twitter to find trending topics, questions, or conversations in your industry. The key is to diversify your content sources and formats to avoid repetition, boredom, or irrelevance. You can also use tools like Lumen5, Canva, or Anchor to repurpose or create different types of content, such as videos, infographics, or audio.

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Shaia Belt

Academic Assistant at Kingsman Academy Public Charter School
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Due to the surge of artificial intelligent tools and resources, I would use a few to help create my high-quality content. For example, if I wanted an image that I could not find anywhere, I could use Midjourney to help generate AI images that closely align to the content I want to create. Also, I may want a video or a commercial. Here I would use D-ID to enter that prompt or topic of my video. In this instance, I would ask for a video that shows bored children, summer time fun, and frustrated parents. I have the capability of editing the generated images by reordering the video provided and I could swap out images/videos for something more relevent to my topic. I could even add the images I created in Midjourney for this video.

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3 Add your own perspective and value

The third step is to add your own perspective and value to the content you curate. You don't want to simply copy and paste content from other sources, but rather provide your own insights, opinions, or analysis. You can also add your own stories, examples, or case studies to illustrate your points and make your content more relatable and credible. The goal is to show your audience why the content you curate is relevant, useful, or interesting for them, and how it can help them solve their problems or achieve their goals.

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4 Plan and schedule your content

The fourth step is to plan and schedule your content ahead of time to avoid content gaps and fatigue. You can use tools like Trello, Asana, or CoSchedule to create and manage your content calendar, where you can outline your content topics, formats, sources, and distribution channels. You can also use tools like Buffer, Hootsuite, or Mailchimp to automate and optimize your content delivery, such as social media posts, email newsletters, or blog updates. The benefit of planning and scheduling your content is that you can ensure consistency, quality, and variety in your content curation.

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5 Monitor and measure your content results

The fifth step is to monitor and measure your content results to see what works and what doesn't. You can use tools like Google Analytics, BuzzSumo, or SEMrush to track and analyze your content metrics, such as traffic, engagement, conversions, or rankings. You can also use tools like SurveyMonkey, Hotjar, or UserTesting to collect and analyze feedback from your audience, such as satisfaction, preferences, or suggestions. The purpose of monitoring and measuring your content results is to learn from your successes and failures, and to improve your content curation strategy accordingly.

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6 Experiment and innovate with your content

The sixth and final step is to experiment and innovate with your content to avoid content fatigue and keep your audience interested. You can try new content topics, formats, sources, or channels that are relevant and valuable for your industry and audience. You can also test different content angles, headlines, images, or calls to action to see what resonates better with your audience. The idea is to challenge yourself and your audience with new and exciting content that sparks curiosity, conversation, or action.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Bhavik Sarkhedi ??

Forbes' Global Personal Branding Experts 2025 ?? Founder of Ohh My Brand & Co-founder of Blushush Agency?? Executive Branding ?? SEO Consultant ?? LinkedIn Branding ?? Serial Entrepreneur | Exits Write Right & Dad of Ad
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I handle content gaps by continually scanning industry trends, conducting keyword research, and involving the audience for content ideas. For fatigue, I experiment with different formats and types - think podcasts, infographics, or live sessions. Essentially, it's about staying dynamic and involving while answering the audience's needs.

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How do you handle content gaps and fatigue in different industries?

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1 Identify your content goals and gaps

2 Research and diversify your content sources

3 Add your own perspective and value

4 Plan and schedule your content

5 Monitor and measure your content results

6 Experiment and innovate with your content

7 Here’s what else to consider

Content Curation

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