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How do you handle content changes and updates using a content calendar tool?

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Content changes and updates are inevitable in any content development project. Whether you need to revise your copy, add new information, or update your visuals, you need a system to keep track of your content and ensure consistency and quality. That's where a content calendar tool comes in handy. A content calendar tool is a software application that helps you plan, organize, and manage your content across different channels and platforms. It can also help you track your content performance, collaborate with your team, and automate your workflows. In this article, we'll show you how to handle content changes and updates using a content calendar tool in six simple steps.

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Kathy Serenko

Communication & Leadership Training | Forbes BrandVoice Writer / WBE & DBE

1 Step 1: Define your content goals and strategy

Before you make any changes or updates to your content, you need to have a clear idea of what you want to achieve and how you want to achieve it. Your content goals and strategy should align with your overall business objectives and audience needs. You can use a content calendar tool to define your content goals and strategy, such as your target keywords, topics, formats, tone, and voice. You can also use it to map out your content journey, such as your buyer personas, stages, and touchpoints.

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Christopher Priest

Content alchemist, digital pioneer, brand builder, A-team leader, and creative dynamo
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This is a great first step, but you need to develop a content guide (like a style or brand guide) and then, you can use a content calendar tool. Your content guide should be developed in conjunction with your brand - it should outline and explain how your organization 'does content' and how it compliments your brand. Your brand needs to have a personality and your content should reflect this 'persona'. You can audit existing content and reconfigure to make sure it reflects your brand. Developing a content guide involves research, assessments, surveys, etc. to get started and then, crafting a brand persona. You can develop character traits based on the information and then, use them to define your content.

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2 Step 2: Audit your existing content

Once you have your content goals and strategy in place, you need to audit your existing content to see what works and what doesn't. You can use a content calendar tool to conduct a content audit, which involves evaluating your content based on criteria such as relevance, accuracy, quality, engagement, and conversion. You can also use it to identify content gaps, opportunities, and redundancies. A content audit will help you determine which content needs to be changed, updated, or deleted.

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Christopher Priest

Content alchemist, digital pioneer, brand builder, A-team leader, and creative dynamo
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A content audit is an excellent process to determine how and why your content is working or not, but again, you need to develop a guide so all your writers, content marketers, and contributors understand how the content should sound and feel.

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3 Step 3: Create a content change and update plan

After you have audited your existing content, you need to create a content change and update plan that outlines the scope, timeline, and responsibilities of your content modifications. You can use a content calendar tool to create a content change and update plan, which includes details such as the content title, description, type, channel, status, priority, deadline, and assignee. You can also use it to set up reminders, notifications, and approvals for your content changes and updates.

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4 Step 4: Implement your content changes and updates

Once you have your content change and update plan ready, you need to implement your content changes and updates according to your plan. You can use a content calendar tool to implement your content changes and updates, which involves editing, rewriting, adding, or removing content elements such as text, images, videos, links, or metadata. You can also use it to preview, test, and publish your content changes and updates across different channels and platforms.

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Kathy Serenko

Communication & Leadership Training | Forbes BrandVoice Writer / WBE & DBE
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To save time and to ensure that your content is sufficiently refreshed, consider including a brief checklist as part of your process. Your evaluation can be as brief as three or four checkpoints: Have outdated references been removed? Has at least one current reference been added? Can you add interest by making the content more relevant to the audience? These few checkpoints go beyond proofing and changing up language. They ensure that the content you put back into circulation is more effective than ever.

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Christopher Priest

Content alchemist, digital pioneer, brand builder, A-team leader, and creative dynamo
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Again, your content changes and updates should be based on your content guide. A content calendar tool will support this initiative, but it won't drive it. You need to understand your brand and its personality, and how content compliments this, and then, alter all content to reflect this persona. Research, surveys, testing, etc. should all be part of developing a content guide and you can use the calendar tool to help you work through this effort.

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5 Step 5: Monitor and measure your content performance

After you have implemented your content changes and updates, you need to monitor and measure your content performance to see if they have achieved your desired results. You can use a content calendar tool to monitor and measure your content performance, which involves tracking and analyzing metrics such as traffic, engagement, conversion, retention, and revenue. You can also use it to generate reports, insights, and recommendations for your content performance.

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6 Step 6: Repeat and refine your content change and update process

Finally, you need to repeat and refine your content change and update process as needed to keep your content fresh, relevant, and effective. You can use a content calendar tool to repeat and refine your content change and update process, which involves reviewing your content goals and strategy, auditing your existing content, creating a new content change and update plan, implementing your new content changes and updates, monitoring and measuring your new content performance, and making adjustments and improvements as necessary.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Christopher Priest

Content alchemist, digital pioneer, brand builder, A-team leader, and creative dynamo
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At a previous firm, we were within a larger organization's partner program. As part of our engagement plan and to develop our content guide, we audited their content thoroughly - from digital to print, ads to press releases. We crafted a character for their brand, complete with character traits. We then developed our character as a natural 'best friend' to theirs, and we produced a content guide that reflected our new voice, style, and brand. With just these changes, we received positive responses from the larger organization because we understood their persona and made sure ours was a natural companion.

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How do you handle content changes and updates using a content calendar tool?

1

2

3

4

5

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7

1 Step 1: Define your content goals and strategy

2 Step 2: Audit your existing content

3 Step 3: Create a content change and update plan

4 Step 4: Implement your content changes and updates

5 Step 5: Monitor and measure your content performance

6 Step 6: Repeat and refine your content change and update process

7 Here’s what else to consider

Content Development

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How do you handle content changes and updates using a content calendar tool?

1

2

3

4

5

6

7

1 Step 1: Define your content goals and strategy

2 Step 2: Audit your existing content

3 Step 3: Create a content change and update plan

4 Step 4: Implement your content changes and updates

5 Step 5: Monitor and measure your content performance

6 Step 6: Repeat and refine your content change and update process

7 Here’s what else to consider

Content Development

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