If you are a motivational speaker, you know the power of sharing your message with a wider audience. Podcasts and webinars are great platforms to showcase your expertise, connect with potential clients, and grow your brand. But how do you get invited to speak on these channels? Here are some tips to help you land more opportunities and increase your visibility.
Before you pitch yourself as a guest speaker, you need to know who you are speaking to. What are their goals, challenges, interests, and pain points? What value can you offer them? How can you help them solve a problem or achieve a desired outcome? Research the podcasts and webinars that cater to your niche and audience, and listen to some episodes or watch some recordings. This will help you understand the tone, format, and expectations of the host and the listeners.
When crafting a pitch for podcasts and webinars, you should create a subject line that grabs attention and sparks curiosity. Your pitch should include a brief introduction of yourself, as well as a clear value proposition that highlights the benefits and outcomes of the topic for the listeners. Additionally, provide bullet points outlining the main points or stories you will cover, and end with a call to action that invites the host to reply or schedule a call with you. Make sure to include your professional signature with contact details and links to your website, social media, or portfolio.
Before writing a pitch, you need to know what stories and key lessons you can share. I do an activity with myself and with my clients called "Story Mining", where we distill our highs and lows from the past onto an excel sheet and refine those stories into compelling ones ready to share. This way, crafting a pitch will be easy because you'll have a clear idea of the topics you can speak about, and the stories you can share with each topic!
Don't expect to get a response right away from every podcast or webinar host you pitch. You may need to follow up a few times to remind them of your offer and show your interest. However, don't be too pushy or spammy. Respect their time and decision, and keep your follow-up emails short and friendly. If you get a positive response, make sure to follow through with the next steps. Confirm the date, time, and format of the interview, prepare your material and equipment, and send a thank you note after the session. Also, don't forget to promote the episode or webinar to your own audience and network, and ask for feedback and referrals.
Getting invited to speak on podcasts and webinars is not a one-time deal; it's a long-term strategy that requires building relationships and reputation with hosts, listeners, and the industry. To be seen as a trusted authority, valuable resource, and generous partner, you should provide value before, during, and after the interview. Engage with listeners and the host by answering their questions, acknowledging their comments, inviting them to connect with you on other platforms, and following up with them later. It's also important to support the host and show by leaving reviews, writing testimonials, sending referrals, or offering collaborations. Additionally, keep learning and improving by seeking feedback, evaluating your performance, and honing your skills as a speaker. With these tips in mind, you can get more speaking invitations, deliver more value, and make more impact.
Guesting on podcasts has changed my business and my life. Being from Singapore, I set the intention to guest on podcasts that primarily has an audience in America and Canada, because I've always wanted to build a global business. Through building relationships with podcast hosts, guesting on their podcasts have gotten me workshop deals and inbound client requests. Some of these clients became very close friends, and I ended up hanging out with them when I flew to the US!