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How do you get employee feedback for communication plans?

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Communication plans are essential for any organization that wants to achieve its goals, align its actions, and engage its stakeholders. But how do you know if your communication plans are effective, relevant, and impactful? One of the best ways to find out is to get feedback from your employees, who are both the recipients and the messengers of your communication strategies. In this article, we will share some tips on how to get employee feedback for communication plans, and why it matters for your strategic communication and employee engagement.

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Ann C.

Kindness Ambassador | Storyteller | Corporate Social Responsibility | Philanthropy Expert | Advocate for…

1 Why feedback matters

Getting feedback from your employees is not only a way to measure the outcomes of your communication plans, but also a way to improve them. Feedback can help you identify the strengths and weaknesses of your communication plans, the gaps and opportunities for improvement, and the best practices and lessons learned. Feedback can also help you build trust, rapport, and collaboration with your employees, who will feel more valued, respected, and involved in your communication processes. By getting feedback from your employees, you can enhance your strategic communication and employee engagement, which can lead to better performance, retention, and satisfaction.

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Ann C.

Kindness Ambassador | Storyteller | Corporate Social Responsibility | Philanthropy Expert | Advocate for Empowered.Giving | MBA | Views My Own
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The most critical learnings come from questioning our own assumptions. Often the forms and functions assume are think are hard hitting in communications may slip past a team member completely unnoticed. The feedback loop is one of the most important pieces a communications leader can undertake.

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Arturo Mauricio-Gonzalez

Client Relationship Manager + PR & Marketing Communications + Interpersonal Communication +
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Establish a culture of continuous feedback, where employees feel encouraged to share their thoughts on an ongoing basis, not just during specific feedback collection events.

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2 How to design feedback surveys

Designing and conducting feedback surveys is one of the most common and effective methods to get employee feedback for communication plans. These surveys are structured questionnaires that ask employees to rate, comment, or suggest aspects of your communication plans, such as content, frequency, channel, tone, clarity, relevance, and impact. When designing feedback surveys, you need to define the purpose and scope of your survey, choose the type and format of questions to use, craft clear and concise questions that align with your purpose and scope, and test and refine your survey before launching it. Additionally, avoid leading, ambiguous, or biased questions that might influence or confuse your employees. It's also important to use simple and consistent language that your employees can understand and relate to. Finally, group your questions into logical categories or sections that make sense for your communication plans.

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Jennifer MacDonald

Change Expert and Principal Consultant
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Leadership input is important when developing communication plans, to help identify key stakeholders, channels and messages. Then connect with employees for their input and insight into the overall plan. Schedule a walkthrough with individual teams, or present at a town hall, to share the framework and ask for feedback. Focus groups or 1:1 information-gathering sessions are also effective ways to obtain insights from all levels of the organization.

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3 How to distribute feedback surveys

When designing a feedback survey, it’s important to distribute it to employees in a way that maximizes their participation, response rate, and quality. To do this, you should communicate the purpose and benefits of the survey to your employees. Make sure to explain why you are conducting it, what you expect from them, and how their feedback will be used to improve communication plans. Additionally, select the best time and channel for sending the survey. This could be email, intranet, or messaging apps; however, avoid sending it during busy periods or weekends. Finally, provide incentives and reminders to encourage employees to complete the survey. Rewards or recognition such as gift cards, vouchers, or certificates should be offered for participation. Reminders should also be sent to those who have not yet completed the survey; however, avoid spamming or pressuring them.

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Ann C.

Kindness Ambassador | Storyteller | Corporate Social Responsibility | Philanthropy Expert | Advocate for Empowered.Giving | MBA | Views My Own
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I don’t encourage incentives for completing corporate/organizational surveys. I prefer completely unbiased surveys using instruments that capture the data appropriately. If you use the right instrument, you can capture the right audiences effectively without having to resort to pressure tactics which is what incentives can be. Use 1:1 surveys, printed surveys, texts, emails, and other easy forms.

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4 How to analyze feedback data

After distributing your feedback survey and collecting the responses from your employees, you need to analyze the feedback data to extract meaningful insights and actionable recommendations. To do this, you should first organize and clean your feedback data, checking for any errors, duplicates, or outliers. Then, categorize and label it according to the questions, sections, or themes of your feedback survey. It's also important to use appropriate tools or software to store and manage your feedback data. Next, summarize and visualize your feedback data by calculating its descriptive statistics and displaying it in a clear and engaging way. Finally, interpret and report your feedback data by explaining what it means and how it relates to your communication plans. Identify the strengths and weaknesses of these plans based on the data, then provide specific suggestions on how to improve them.

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5 How to act on feedback results

The last and most important step to get employee feedback for communication plans is to act on the feedback results. This means implementing the changes or improvements identified from your feedback data, and communicating them to your employees. To do this, you need to prioritize and plan your actions based on your feedback results. Set clear and measurable goals, assign roles and responsibilities, and allocate resources and time. After that, execute and monitor your actions, tracking and measuring the progress and impact. Modify your actions if needed based on the feedback or results that you receive. Finally, communicate and celebrate your actions. Inform employees about the actions taken based on their feedback, thank them for their efforts, and acknowledge their input. Celebrate successes and share achievements of your actions.

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Vipul Khosla

Head of Knowledge, Performance and Learning at Prospera
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Communicate and celebrate your actions. But also communicate and celebrate those that suggested those actions creating a virtuous cycle of employee engagement. The more your employees feel included and acknowledged in the communication plans, the higher their level of engagement. Better communication is fostered by building trust and engagement with employees across the board.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Ann C.

Kindness Ambassador | Storyteller | Corporate Social Responsibility | Philanthropy Expert | Advocate for Empowered.Giving | MBA | Views My Own
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Consider making a campaign out of the results. What a wonderful thing to celebrate… Tell your employees that you heard them and make it a heartwarming campaign-I have seen it done to great impact. ??

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How do you get employee feedback for communication plans?

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1 Why feedback matters

2 How to design feedback surveys

3 How to distribute feedback surveys

4 How to analyze feedback data

5 How to act on feedback results

6 Here’s what else to consider

Strategic Communications

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How do you get employee feedback for communication plans?

1

2

3

4

5

6

1 Why feedback matters

2 How to design feedback surveys

3 How to distribute feedback surveys

4 How to analyze feedback data

5 How to act on feedback results

6 Here’s what else to consider

Strategic Communications

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