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How do you generate positive publicity with automotive media?

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As an automotive sales professional, you know that positive publicity can boost your reputation, attract more customers, and increase your sales. But how do you generate positive publicity with automotive media, such as journalists, bloggers, influencers, and reviewers? In this article, we will share some tips and strategies to help you build relationships with the media, pitch your stories, and showcase your expertise.

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1 Know your audience

Before you reach out to any media outlet, you need to do some research and understand their audience, tone, style, and preferences. What kind of topics do they cover? What kind of vehicles do they review? What kind of questions do they ask? What kind of feedback do they get from their readers or followers? By knowing your audience, you can tailor your message and offer value to them. You can also avoid wasting time and resources on media that are not relevant or interested in your niche.

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Rose Simpson

Communications and Policy Specialist
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I know a guy who is a freelancer publishing in all major automotive publications plus mainstream. The key is “is it really news?” If not buy ads in specialty media and pay someone to write a piece.

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2 Build relationships

Generating positive publicity with automotive media is not a one-time event, but a long-term process that requires building trust and rapport. You can start by following them on social media, commenting on their posts, sharing their content, and sending them compliments or feedback. You can also attend industry events, webinars, podcasts, or workshops where they are present or featured, and introduce yourself and your business. You can also send them personalized emails or messages, and offer to help them with their stories, provide insights, or answer their questions.

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3 Pitch your stories

Once you have established some contact and credibility with the media, you can pitch your stories to them. A story is a newsworthy, interesting, or unique angle that showcases your business, your products, your services, or your customers. For example, you can pitch a story about how you helped a customer find their dream car, how you adapted to the pandemic, how you implemented a new technology, or how you participated in a community project. A good pitch should be concise, clear, and compelling. It should also include a catchy subject line, a brief introduction, a summary of the story, a call to action, and your contact information.

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Tyler Smith

Helping Businesses Drive Growth Through AI-Powered Sales Automation and Data Insights.
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Create demand by finding the right people that you can build value. Nobody wants to buy a car from the pushy car salesman that only cares about the financial side of the transaction. They want a real life person that can tell good stories and be invested in their customer and have the customer be invested in them. Build your personality and grow your understanding of storytelling to help solidify your relationship with the customer. Talk to them about family, friends, ups and downs of life and create a genuine bond with your customer and you'll build a book of business based upon referrals rather than leads and ups.

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4 Showcase your expertise

Another way to generate positive publicity with automotive media is to showcase your expertise and authority in your field. You can do this by creating and sharing valuable content, such as blog posts, videos, podcasts, ebooks, or infographics, that demonstrate your knowledge, skills, and experience. You can also offer to be a guest contributor, a speaker, a panelist, or an interviewee for the media outlets that you target. By showcasing your expertise, you can position yourself as a trusted source of information, a thought leader, and a problem solver.

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Enrico Glover

Google Certified, Bing Certified, Digital Marketing Specialist DigitalMarketer.com Certified Partner,| Certified Social & Community Manager
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Example post on showcasing expertise :Rico Glover is a leading expert in automotive digital retailing. He believes that the future of car buying is online and dealerships can leverage digital retailing to improve their sales and customer satisfaction. Make it easy for customers to buy a car online with a user-friendly website and mobile app. Provide excellent customer service, even though customers may be buying a car online. Use digital marketing to reach your target audience. Avoid the five biggest mistakes dealerships make with digital retailing. Connect with Rico for the five biggest mistakes.

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5 Follow up and follow through

The last step to generate positive publicity with automotive media is to follow up and follow through. You should always thank the media for their interest, attention, and coverage, and provide them with any additional information or resources they need. You should also follow through on any promises or commitments you made, such as sending samples, testimonials, or case studies. You should also monitor and measure the results of your publicity efforts, such as the number of views, shares, comments, leads, or sales generated, and use them to improve your future strategies.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you generate positive publicity with automotive media?

1

2

3

4

5

6

1 Know your audience

2 Build relationships

3 Pitch your stories

4 Showcase your expertise

5 Follow up and follow through

6 Here’s what else to consider

Automotive Sales

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How do you generate positive publicity with automotive media?

1

2

3

4

5

6

1 Know your audience

2 Build relationships

3 Pitch your stories

4 Showcase your expertise

5 Follow up and follow through

6 Here’s what else to consider

Automotive Sales

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