How do you foster a culture of preparedness and resilience among your staff and clients for potential crises?

由人工智能和领英社区提供技术支持

Crisis communication is a vital skill for any organization that wants to protect its reputation, maintain trust, and minimize damage in the face of unexpected challenges. However, effective crisis communication is not something that can be improvised or learned on the fly. It requires a culture of preparedness and resilience among your staff and clients, who are often the first and most influential sources of information and feedback during a crisis. How do you foster such a culture? Here are some tips to help you.

此文章中的业界达人

由社区从 8 条内容中精选。了解更多

1 Assess your risks

The first step to prepare for a crisis is to identify and assess the potential risks that your organization may face, both internally and externally. These could include natural disasters, cyberattacks, product failures, legal issues, ethical scandals, or negative media coverage. You should evaluate the likelihood and impact of each risk, and prioritize the ones that pose the most serious threats to your operations, reputation, or stakeholders. You should also update your risk assessment regularly, as new situations and challenges may emerge.

添加您的观点

Patrícia Marins

Top Voice em Comunica??o de Crise | Sócia-fundadora da Oficina Consultoria | Autora 'Muito Além do Media Training"
举报内容
Um dos pilares é a forma??o da lideran?a da empresa. Vale apostar no treinamento de porta-vozes, tendo em mente que a comunica??o em uma organiza??o é uma tarefa de todos os integrantes, e a responsabilidade, de líderes e gestores, pois todos podem ser porta-vozes em algum momento. Outro ponto é o monitoramento constante da reputa??o da empresa ou marca. Há muitos recursos disponíveis, como sistemas de inteligência e modelos estatísticos para captar tendências negativas e percep??es da opini?o pública, da imprensa e dos stakeholders.

已翻译

赞
Shannon Gierhart

Fractional CMO | Behavioral science strategies for brand growth & community building.
举报内容
Visual tools like a risk matrix can be incredibly helpful. 1. Map potential crisis scenarios on a grid based on their likelihood and impact (e.g., data breach - high impact, moderate probability). 2. Focus on the high-risk corner (high impact/high probability) to prioritize planning efforts. 3. Develop clear communication plans for each high-risk event, outlining key messages and who will speak to whom. 4. Regularly review and update the matrix to reflect changes and ensure your communication plans stay effective.

已翻译

赞
Deborah Hileman, SCMP? GCSCE CCMC

Business Leader | Globally-Certified in Strategic Communications Management & Corporate Crisis Management | Communications & Crisis Management Expert | Consultant, Trainer and Speaker
举报内容
Assessing risks and vulnerabilities is an ongoing process. As internal and external events impact the organization, risks can evolve also. By working with the risk management professionals at your organization, you can keep a finger on the pulse of the risks that keep management awake at night. Crisis communications professionals must understand and be able to speak the language of risk in order to better plan and prepare for the inevitable.

已翻译

赞
Kaveetha Narayanan

?? 2 x LinkedIn Top Voice | Certified Learning and Development Manage| PoSH Enabler
举报内容
"Fostering a culture of preparedness and resilience is like building a safety net—strong, flexible, and ready to catch you when you need it! ????? Start with regular training sessions to equip everyone with the skills they need, like fire drills for the business world. ???? Encourage an open dialogue about potential risks, so no one’s caught off guard when a challenge arises. Create a playbook with clear roles and responsibilities for crisis situations—think of it as your team’s superhero guide! ??♂? With the right mindset and practice, you’ll bounce back stronger together, no matter what comes your way! ?? #CrisisPreparedness #ResilientTeams"

已翻译

赞

2 Plan your response

Once you have a clear picture of your risks, you should develop a crisis communication plan that outlines your goals, strategies, messages, and channels for each scenario. Your plan should also define the roles and responsibilities of your crisis team, including who will be the spokesperson, who will monitor the media and social media, who will coordinate with internal and external stakeholders, and who will evaluate the results. Your plan should be flexible and adaptable, as each crisis may require different approaches and adjustments.

添加您的观点

加载更多内容

3 Train your staff and clients

Having a plan is not enough if your staff and clients are not aware of it or do not know how to implement it. You should provide regular and relevant training to your staff and clients on how to communicate effectively during a crisis, using realistic simulations, case studies, and feedback sessions. You should also encourage a culture of transparency, accountability, and collaboration, where your staff and clients feel comfortable to report potential issues, ask questions, share ideas, and support each other.

添加您的观点

Ryan P. Collins, MBA, PHR, SHRM-CP

Workplace & EEO Investigations | Employee & Labor Relations Consultant | Professor | Expert Witness | Mediator
举报内容
To foster resilience, hold regular, scenario-based training to familiarize staff and clients with crisis plans and their roles. Use role-playing and tech like VR for immersive learning. Promote continuous education through a digital resource library, workshops by experts, and feedback-driven refinements. Recognize learning milestones with certifications to motivate engagement. This approach ensures everyone is prepared, confident, and capable of navigating crises effectively.

已翻译

赞

4 Test your readiness

One of the best ways to foster a culture of preparedness and resilience is to test your readiness for a crisis, before it actually happens. You can conduct mock exercises, drills, or audits to simulate different crisis scenarios and evaluate your response. You can also review your previous crisis experiences and learn from your successes and failures. You should use these opportunities to identify your strengths and weaknesses, and improve your plan, skills, and resources accordingly.

添加您的观点

加载更多内容

5 Communicate your values

Finally, you should communicate your values and vision to your staff and clients, and show them how they align with your crisis communication goals and strategies. You should emphasize the importance of honesty, empathy, and responsibility in your messages, and demonstrate how you uphold these values in your actions. You should also recognize and appreciate the efforts and contributions of your staff and clients in handling the crisis, and celebrate the achievements and learnings that you gain from it.

添加您的观点

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Crisis Communications

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How do you foster a culture of preparedness and resilience among your staff and clients for potential crises?

1

2

3

4

5

6

1 Assess your risks

2 Plan your response

3 Train your staff and clients

4 Test your readiness

5 Communicate your values

6 Here’s what else to consider

Crisis Communications

给文章评分

感谢您的反馈

更多Crisis Communications相关文章

更多相关阅读内容