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How do you follow up with your email referrals without being spammy?

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Referrals are one of the most effective ways to grow your email list and generate more sales. But how do you follow up with your email referrals without being spammy or annoying? In this article, you'll learn some best practices and tips to create a referral program that works for your email marketing goals.

本文章的要点总结

Personalize your approach:

Breaking up email communication into digestible, conversational parts can prevent a spammy feel. Use a tone that builds rapport, highlights value, and conveys genuine interest in helping the recipient.
Bridge interactions:

Connect your emails to form a coherent narrative. Refer back to previous messages and hint at future content. This creates a sense of ongoing dialogue rather than one-off communications.

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1 Why follow up with email referrals?

Following up with your email referrals is crucial to show your appreciation, build trust, and encourage more referrals. When someone refers a friend or a colleague to your email list, they are vouching for your brand and your value. You want to acknowledge their effort and reward them for their loyalty. You also want to remind them of the benefits of referring more people and how they can do it easily.

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2 How to set up a referral program for email marketing

Before you start following up with your email referrals, you need to have a clear and attractive referral program in place. A referral program is a system that incentivizes your existing subscribers to invite others to join your email list or buy your products or services. To make sure your referral program is successful, it should have a compelling value proposition, an easy and simple referral process, a relevant and generous reward, and transparent and timely tracking and delivery. Your value proposition should be clear and explain why your subscribers should care about the offer and share it with others. The referral process should be straightforward and require minimal effort. The reward should be relevant to your audience's needs and preferences. Finally, you should track the referrals accurately and communicate the progress and results to subscribers, as well as deliver rewards in a timely manner.

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3 How to follow up with your email referrals before they join

One of the first steps to follow up with your email referrals is to send them a welcome email that introduces your brand and your offer. This email should be sent promptly after they are referred to your email list or your products or services. The purpose of this email is to thank them for their interest and trust, explain the value proposition and the benefits of joining your email list or buying your products or services, provide a clear and easy call to action, mention the reward they will receive for joining or buying, and include social proof and testimonials from other happy customers or subscribers.

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Scott Rodgers

Colorado Real Estate Broker
(已编辑)
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Something I do to not come across as spammy is to break up the email communication into more fragmented conversational parts, rather than an overly structured dense corporate vibe. Think like a campaign toward building a relationship rather than a singular event. Build rapport, humanize the language, and align with their perspective. Come from a place of adding value, wanting to help, being humble, etc. Bridge the interactions together by referring to your last communication and hinting at what might come next. Highlight the value of your engagement along the way - don't assume they will connect the dots, tell/show them so it is easier to see your value, without going overboard (just don't sell yourself short by glossing over your value).

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4 How to follow up with your email referrals after they join

Once your email referrals join your email list or buy your products or services, you need to send them a confirmation email that acknowledges their action and delivers their reward. This email should be sent immediately to congratulate them, deliver the reward they earned, provide additional value and resources, invite them to refer more people, and include a referral link or code. All of this is intended to help them get started or get the most out of your email list or products or services.

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Nathan Charles

Marketing Associate at Adobe Substance 3D
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I agree, it’s so amazing, how much spam there can be it blows my mind …… I was thinking about doing this for my first time and it seems like it could work out great with the amount you got from other sites but I’m just curious how you can do that for me and my family as a result if you have a lot to learn from the site you have a

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5 How to follow up with your email referrals after they refer

The last step to follow up with your email referrals is to send them a thank you email that expresses your appreciation and provides updates on their referral status and rewards. This email should be sent periodically or after a certain milestone or trigger. The goal is to thank them for referring others, inform them of how many referrals they have made and rewards they have earned, remind them of the value proposition and benefits of referring more people, include tips and best practices on how to refer more people effectively, and provide a referral link or code that they can easily share.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you follow up with your email referrals without being spammy?

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1 Why follow up with email referrals?

2 How to set up a referral program for email marketing

3 How to follow up with your email referrals before they join

4 How to follow up with your email referrals after they join

5 How to follow up with your email referrals after they refer

6 Here’s what else to consider

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