You've hosted a successful webinar or live event to showcase your value and expertise as a personal brand. Congratulations! But your work is not done yet. You need to follow up with your attendees to build trust, engagement, and loyalty. How do you do that effectively? Here are some tips to help you.
The first thing you should do after your webinar or live event is to send a thank-you email to your attendees. This email should express your gratitude, recap the main points and benefits of your presentation, and provide a clear call to action. For example, you can invite them to download a free resource, join your community, book a consultation, or sign up for your next event. Make sure your email is personalized, friendly, and concise.
One of the things I have been doing is, follow up with a thank you email and a overview and insights from the session. This adds value to the attendees and they are more likely to remember you and want to engage with you in the future. In this email, you can also mention future events as well to encourage more sign ups.
The second thing you should do after your webinar or live event is to ask for feedback from your attendees. This feedback will help you improve your future events, understand your audience's needs and challenges, and measure your impact and value. You can use a simple survey tool, such as Google Forms or SurveyMonkey, to create a short and relevant questionnaire. You can also incentivize your attendees to complete the survey by offering a bonus or a discount.
LinkedIn live events are one of my top forms of lead generation. I have a 21-point plan that I use when I organize an event. During this phase of the process, I collect feedback from attendees and use it to improve future events. Here is a portion of my checklist for after the event: ? Follow up with attendees after the event to thank them for attending and ask for their feedback. Include a summary of key takeaways from the event and offer additional resources or services to help attendees continue their learning journey. ? Have I provided any additional resources or information based on their interests and needs? ? Have I collected feedback from attendees to use for future events and improvements? ? Promote the replay of the event.
The third thing you should do after your webinar or live event is to share the recording and slides with your attendees. This will help them revisit the key points and takeaways, reinforce your message and authority, and increase your visibility and reach. You can use a platform, such as YouTube or Vimeo, to host your recording and a tool, such as SlideShare or Google Slides, to share your slides. You can also embed the recording and slides in your website or blog.
The fourth thing you should do after your webinar or live event is to nurture your leads with relevant and valuable content. This will help you establish a long-term relationship with your attendees, educate them about your offerings and solutions, and move them along your sales funnel. You can use an email marketing tool, such as Mailchimp or ConvertKit, to create a follow-up sequence that delivers useful tips, stories, case studies, testimonials, or offers.
The fifth thing you should do after your webinar or live event is to repurpose your content for different formats and channels. This will help you maximize your exposure and reach, attract new audiences, and reinforce your personal brand. You can use a tool, such as Lumen5 or Canva, to create videos, graphics, infographics, or podcasts from your webinar or live event content. You can also write blog posts, articles, or social media posts based on your content.
The sixth thing you should do after your webinar or live event is to connect with your attendees on a personal level. This will help you build rapport, trust, and loyalty, as well as generate referrals and testimonials. You can use a tool, such as Calendly or Acuity Scheduling, to schedule follow-up calls or meetings with your attendees. You can also use social media platforms, such as LinkedIn or Facebook, to send messages, comments, or invitations to your attendees.