How do you follow up and reinforce your persuasion efforts?

Critical point to remember is the focus and framing of your summary. We subscribe to a pain-dominant logic where attention, focus, and action are most readily granted when a relevant pain point is triggered. Consequently, the summary starts with the problem we will be solving together. It then needs to focus more on the mission-critical deficits affecting firm performance. If you're selling automation or technology, you solve at least a few mission-critical deficits every day.

I suggest you send a concise summary of your key points, benefits and call to action. This serves as a gentle reminder and rekindles the initial spark of interest.

After presenting your argument or proposal, send a concise summary highlighting key points. This helps reinforce the main ideas and ensures clarity.

We have observed some awkwardness in "tooting our own horn" to build social proof. This feeling is wrong. If you cannot speak assertively on the credibility of you, your solution, and why others work with you, you must learn how. Social proof is often overwhelming to an interested potential client. It is the first step in establishing credibility.

Share Testimonials, case studies, positive media or any form of social proof that demonstrates how others have benefited from your solution. This shows how others have benefited from your solution. This social proof adds credibility and motivates your audience to follow up.

Share success stories, testimonials, or data that demonstrate others' positive experiences or outcomes related to your persuasion. This builds trust and credibility.

Oferecer algo significativo a cada intera??o, refor?ando a importancia da rela??o e mostrando que o interlocutor é valorizado. Fornecer informa??es úteis, atualiza??es relevantes ou expressando apre?o genuíno, o que solidifica a confian?a e facilita a aceita??o da mensagem persuasiva.

One good way to follow up with clients is to offer them a list of ways in which your tool can help benefit the client. When you provide the client with ideas on how beneficial your product can be to them, it pushes them towards it. You can also provide them with a fresh set of insightful articles catering to their industry, information on future updates and additions to the product features and a free demonstration of them.

Offer additional information, benefits, or incentives that weren't initially mentioned. This shows your commitment to providing value and enhances the overall appeal.

Objections are unmet emotional needs. When we encounter an objection the goal is to lean in and dig out the true emotion in the unmet emotional need. It is this, highly personal condition, that creates a loyal client; if you can effectively provide them with social proof that you will meet their unmet emotional needs, you will close more quickly.

Address more than just the objections to your message. Address objections to “the way things are.” ^ These objections typically show up within soft anger phrases such as: “It’s so annoying/unfair when…” “I can’t stand…” “No one understands how bad it is…” “I wish I was more like so-and-so…” “This is so embarrassing…” “I’m just sick of…” To address these perspectives, show your audience that you object WITH them. Make sure they know you’re on their side and that you get it. You’ll have trust on your side as you connect the dots of their feelings, obstacles, and desires with the lines of your persuasion.

Actively listen to concerns and respond with well-thought-out solutions. By addressing objections, you demonstrate a thorough understanding and increase the likelihood of acceptance.

We regularly focus on a "meme-like" message package where a short phrase, statement, or name is established through repetition by the leader. These take the form of aphorisms or meaningful points, but they must be repeated to work. It's the enlightened leader that shapes her culture with deliberate use of language - repetitively.

Reiterate important points throughout your communication. Repetition helps reinforce your message, making it more memorable for the audience.

Some awkwardness around creating urgency has also been seen in the field frequently. If you cannot articulate why it makes urgent sense to act now, you need to learn how. This is foundational.

A dash of urgency can be a strong motivator. Limited-time discounts or heads-up about increases in product prices after a particular period is a good way to create urgency about the product. Avoid creating false scarcity or manipulative pressure tactics.

Emphasize time-sensitive aspects to encourage prompt decision-making. Urgency can stimulate action and prevent procrastination.

A cue to look for is the shift from evaluation mindset to implementation mindset. When people are deciding and deliberating, they weigh a variety of things. But when the prospect of implementing is raised the focus shifts on the impact and effect of the solution. This means that the skilled persuader nudges the other to consider how to implement the solution to move beyond the wavering and fear, and into the realization of a solution.