How do you find clients and projects as an architectural photographer?

2 Network with your niche

Another important step to finding clients and projects as an architectural photographer is to network with your niche. Your niche is the specific market or industry that you want to target, such as architects, designers, developers, or magazines. You can network with your niche by attending events, joining associations, following influencers, or reaching out via email or social media. You should also ask for referrals from your existing clients, colleagues, or friends. Networking with your niche will help you establish your reputation, build relationships, and generate leads.

3 Pitch your services

Once you have a portfolio and a network, you need to pitch your services to potential clients and projects. You can pitch your services by sending proposals, cold emails, or direct messages to your prospects. You should also create a media kit that summarizes your background, services, rates, and testimonials. Your pitch should be clear, concise, and customized to each client and project. You should also highlight your value proposition, which is how you can help your client achieve their goals, solve their problems, or meet their needs.

4 Diversify your income

Another way to find clients and projects as an architectural photographer is to diversify your income. This means creating multiple streams of revenue from different sources, such as selling prints, licensing images, teaching workshops, or writing articles. Diversifying your income will help you reduce your reliance on one client or project, increase your exposure, and expand your skills. You can diversify your income by using platforms like Etsy, Shutterstock, Skillshare, or Medium.

5 Keep learning and improving

The final step to finding clients and projects as an architectural photographer is to keep learning and improving. You should always strive to improve your craft, learn new techniques, and stay updated on the latest trends and technologies. You can keep learning and improving by taking courses, reading books, watching videos, or joining online communities. You should also seek feedback from your clients, peers, or mentors. Keeping learning and improving will help you enhance your quality, credibility, and creativity.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?