How do you expand your community beyond your core platforms?

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As a creator, you know the importance of building and engaging your community on your core platforms, such as YouTube, Instagram, or Substack. But how do you reach new audiences, diversify your income streams, and grow your influence beyond your main channels? In this article, you'll learn some strategies to expand your community beyond your core platforms and create more value for your fans and yourself.

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Madison Leclef

I help busy B2B SaaS CEOs generate demand with high-value content, without consuming their time, so they can focus on…

1 Cross-promote your content

One of the simplest ways to expand your community is to cross-promote your content across different platforms. For example, if you have a podcast, you can share snippets of it on Twitter, Instagram, or TikTok, and direct people to listen to the full episode on your website or Spotify. Or, if you have a newsletter, you can repurpose some of your articles into blog posts, videos, or infographics, and share them on Medium, LinkedIn, or Pinterest. By doing this, you can expose your content to new audiences, drive more traffic to your core platforms, and increase your chances of getting discovered by potential fans.

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Madison Leclef

I help busy B2B SaaS CEOs generate demand with high-value content, without consuming their time, so they can focus on other strategic initiatives.
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At the same time, focusing on a single platform to start with is a great strategy. It will save you time, money, and effort - and increase your probability of winning on the platform you chose.

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2 Collaborate with other creators

Another effective way to expand your community is to collaborate with other creators who have similar or complementary niches, audiences, or values. For example, you can invite other creators to be guests on your podcast, video, or live stream, or co-create a product, course, or event with them. Or, you can join or host a panel, webinar, or workshop with other creators in your field, and share your insights and expertise with their communities. By doing this, you can leverage the trust and credibility of other creators, reach new segments of your target market, and create more value for your existing fans.

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Madison Leclef

I help busy B2B SaaS CEOs generate demand with high-value content, without consuming their time, so they can focus on other strategic initiatives.
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This is also a great way to build strong relationships with people who have the attention of your target audience, but who aren't competitors. These people are great potential partners for your business.

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3 Create exclusive or premium content

Another powerful way to expand your community is to create exclusive or premium content that offers more depth, access, or benefits to your fans. For example, you can launch a membership, subscription, or patronage program that gives your fans access to bonus content, behind-the-scenes, or Q&A sessions. Or, you can create a digital product, course, or service that solves a specific problem, teaches a valuable skill, or provides a unique experience for your fans. By doing this, you can monetize your content more effectively, reward your most loyal and engaged fans, and attract new fans who are willing to pay for your value.

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Madison Leclef

I help busy B2B SaaS CEOs generate demand with high-value content, without consuming their time, so they can focus on other strategic initiatives.
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The one who wins today is the one who gives out the most value. Don't keep your secrets to yourself. Share your strategies, tactics, and systems. It will position you as an expert and people will start to know, like, and trust you.

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4 Participate in relevant communities

Another smart way to expand your community is to participate in relevant communities where your ideal fans hang out, such as forums, groups, or events. For example, you can join or start a conversation on Reddit, Quora, or Facebook groups that relate to your niche, audience, or content. Or, you can attend or speak at online or offline events, such as conferences, meetups, or festivals, that cater to your industry, interest, or passion. By doing this, you can showcase your personality, knowledge, and value, build relationships and trust with potential fans, and drive more awareness and interest to your core platforms.

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5 Experiment with new formats or platforms

Another creative way to expand your community is to experiment with new formats or platforms that suit your content, style, or goals. For example, you can try new ways of presenting your content, such as using interactive elements, storytelling techniques, or gamification methods. Or, you can explore new platforms that are emerging or growing, such as Clubhouse, Discord, or Twitch, and see how you can adapt your content to their features, culture, or trends. By doing this, you can tap into new opportunities, challenges, and audiences, differentiate yourself from other creators, and expand your reach and influence.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you expand your community beyond your core platforms?

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1 Cross-promote your content

2 Collaborate with other creators

3 Create exclusive or premium content

4 Participate in relevant communities

5 Experiment with new formats or platforms

6 Here’s what else to consider

Creator Economy

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