How do you evaluate social media and blog writing?

This point deserves to be at the very top of this list. I'll keep my part short. Write for one particular customer, and the rest will follow. If you're targeting everybody you're really targeting nobody.

Well, not always I have a specific audience or main goal. Sometimes I write just to make people smile at their long day at the office. But yeah, my ton and voice are consistent and matches my brand, niche, and platform in any style of post and or blog. Professional or entertaining.

I believe the most important aspects are the TITLE, STRUCTURE and RELEVANCE of the content while evaluating blog posts. Here is why, people are gonna skip if the title is not catchy, if it's not structured neatly and if the targeted user's interests, needs and concerns are not addressed there.

Absolutely. Knowing who you are catering to is must to plan your Social media or blog, whichever you are working on. It is a must to resonate with what the brand/niche values and tone. When you understand 'For WHO' you are working, you know what they love to see, live and respond to. These factors boost the conversation as well as conversions.

There's a Latin adage that goes: "scribendo cogito". It simply means: I think by (or through) writing. For me, the purpose of writing blogs (or even microblogs, such as on Twitter/X) is quite similar - it helps bring more clarity to my thought. In addition to the help provided by the very exercise of putting one's thoughts into words & organising them into a coherent structure, sometimes a thoughtful intervention or an occasional meaningful criticism, offered by the audience of such blogs / microblogs, gives us the opportunity to put one's thoughts to test, & thus emerge with a less crazy & more coherent thought which can be incorporated into serious work, like a research paper or a book. Such chiselling of thought is a reward in itself.

Here's a quick checklist when evaluating a blog post: - Check the title and headings to make sure they tie into the content, and will appeal to / attract the reader - The first sentence should compel the reader to read the second sentence, and the introduction should pull the reader into the rest of the content - Ensure the introduction informs the reader of what to expect - Each section / paragraph should cover a main talking point, and be properly divided into subheads - The blog post has a solid conclusion and a call to action

Structuring, in my view, is the backbone of any social media or blogpost. When I take sessions, I recommend my students to brainstorm on their topic if they have the idea about it and develop an outline before they begin research. It should be - ~Title ~Introduction - Hook (data set, stats, question, relatable statement etc.) - Other supporting information - Intro to topic and pointers to be discussed in next section ~Body The subheadings of major pointers to be discussed. ~ Conclusion ~ CTA Outlining your Ideas before and after research helps to develop a better tone and flow of content.

Sorry to break this to you, but your English teacher was right, start with an outline. Before writing any piece of content, writer must ask themselves what they are trying to write and why it matters to their reader. This thinking phase is critical and helps with clarity, like a framing a house before drywall and curtains can be thought about.

First, I read a blog to find whether there's a real human behind it, sharing real human experiences. A close friend just showed me a blog she’s starting on helping adoptive parents and children navigate the years and challenges years down the line after the adoption. Only those who’ve been there know. next I look at whether the writer has something to help the reader or instead just wants to talk about themselves. help gets my attention, as does personal presence. Self-promotion? I’m gone in a flash.

Ensuring the high quality is absolutely a challenge now a days. With tools like GPT and writesonic, AI has been shuffling its responses as per prompt generating the content based on surface knowledge. When we say high quality, we mean authentic, a content peice that communicates with the target audience, address their issues and make a lasting impact. Use available tools to check the grammar, plagiarism, verify the facts via various sources, and Cite the references to back your claims to ensure the authenticity of your content.

Being authentic I think is key and maybe with all the AI tools now not sounding perfect maybe an advantage. I honestly don’t think it matters making some mistakes as long as it’s not too basic.

Don't beat around the bush and stay on topic. Don't get lost in descriptions and examples. Be consistent. Do your research and consult authoritative sources as well. Try your best to eliminate biases. Proofread your articles by specialists. Restrain from jumping into unnecessary trends that are not relevant to your topic.

You have to a champ of your own knowledge and be ruthless about it. You should know as much as your subject matter and continuously study and read so that you're informed and providing insight. It's kind of what's needed today given how crowded segments are or how things are becoming redundant and you need to repurpose.

A good post should be informative, engaging, and believable. It should also show your unique voice, facts, reflecting who you are and what you believe in.

Don’t underestimate how important readability is to your audience. Being able discuss and breakdown relevant, complex information in a clear, concise is a significant skill. There are tools that can help you measure readability like Hemingway app, Grammarly, Readable, and many others.

I have been updating my website’s copy with an intent focus on SEO. I am using Google Analytics to track traffic and am excited to see how my site’s trends change in the coming months. Elements I’ve been considering include: - Monitoring popular search keywords used to find my website from Google searches - Incorporating strategic search keywords in my website's copy - Being mindful of which words I put in my H1, H2, and H3 headers - Creating SEO descriptions for each page of my website The Google Analytics tool will allow me to see how these changes impact traffic. If my traffic plummets, I will reconsider my copy tactics! If it increases (which it has been slightly), I’ll know I’m on the right track.

Make an effort to keep the feedback loop open. For blogs, that can be in the form of blog comments, NPS survey scores, or conversion metrics. If your audience is taking the action you need them to—that itself is enough to tell you that your content resonates. For social media posts, it's easier to gather feedback since the platforms encourage that. Look at the questions, compliments, and constructive criticism your audience offers. If you haven't built enough engagement yet, conduct polls to ask them directly what works and what doesn't. These tactics will save you a lot of pain down the road.

How to do gather feedback: If you are authentic, people cannot not engage with it. They will tell you what is working, what isn't, and most importantly, ask you questions as well. The only thing you have to do is: - Stay consistent - If something gathers less engagement, you explore why so happened - Ask yourself: How can you "give" something to audience in every content piece - whether an actionable, or something to think about, or even perhaps challenge their thinking. Do this, keep learning from your own data, and you are unstoppable!

Let me make it short and to the point. Being a Marketer, Evaluating your social media and blog writing involves setting clear objectives, measuring engagement, delivering relevant value, maintaining consistency, using appealing visuals, polishing your writing, optimizing for search engines, tracking conversions, leveraging analytics, and seeking audience feedback. By regularly evaluating and adapting your content strategy, you can ensure continued success in the dynamic digital landscape.

The social media or blog post must communicate your perspective too with the audience. Your tone and presentation of words matter the most when we infer to brand voice. You must ensure to use proper words that hit the head and arise the emotion to connect with the audience. A tip - Point out good things and add counter insights too which will show you unbiased.

Never stop learning! Social media keeps changing and we must keep up with it like it or not. Change is necessary. Also improve your writing by using different styles, tone until you find your voice and keep creating! Blog post 1 will never be like post 10. Always be willing to learn and write great original content. People have a sharp 6th sense and simply know what's genuine or not. Oh and I did mention learning right? Learn content marketing plus networking because they are game changers. You must publish it in many places and often. I read a post the other day about repurposing existing content and you can make over 50 new pieces of content and can be brought to the attention of people in their favorite platform. All the best!