How do you evaluate and improve the environmental performance of your merchandising displays and fixtures?
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The first step to improve the environmental performance of your merchandising displays and fixtures is to assess your current situation. You need to know how much and what kind of resources you are using, how much waste and emissions you are producing, and what are the environmental risks and opportunities associated with your merchandising activities. You can use tools such as life cycle assessment (LCA), carbon footprint analysis, or environmental management systems (EMS) to measure and monitor your environmental impacts and identify areas for improvement.
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In my experience, I’ve practised to measure fashion brands about their sustainability standards through few approaches. Understanding the complexity of sustainable fashion issues can be overwhelming and solutions as tools have been developed to aid brands in the integration of sustainability into their practices. There are tools like eco score(ESG), carbon footprint, product LCA, supply chain mapping and decarbonising goal setting to measure sustainability performances.
The next step is to set your goals and targets for improving the environmental performance of your merchandising displays and fixtures. You need to define what you want to achieve, how you will measure your progress, and when you will review your results. You can use frameworks such as the SMART criteria (Specific, Measurable, Achievable, Relevant, and Time-bound) or the 3Rs hierarchy (Reduce, Reuse, and Recycle) to guide your goal-setting process. You can also align your goals and targets with external standards or certifications, such as the ISO 14000 series, the LEED rating system, or the Green Seal label.
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Setting goals and targets supported by data analysis and insights is crucial. A goal without a plan is just a wish. So Sustainability planning and tracking progress towards the climate action goal is necessary. Emissions management by breaking down targets and estimates, predicting and optimizing models by department and product, and measuring against benchmarks while reducing costs and waste and carrying out performance simulations to help meet sustainability goals and KPIs is essential.
One of the most important aspects of improving the environmental performance of your merchandising displays and fixtures is to choose your materials and designs wisely. You need to consider the environmental attributes of the materials you use, such as their origin, composition, durability, recyclability, and toxicity. You also need to consider the environmental implications of the designs you create, such as their size, shape, functionality, modularity, and adaptability. You can use tools such as the Material Selection Guide, the Eco-Design Checklist, or the Green Design Principles to help you select the most environmentally friendly materials and designs for your merchandising displays and fixtures.
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By efficient designing and specifying materials accurately, the demand for material will be minimized and thus equate to a lower environmental impact. The choice of materials should consider materials that require minimal maintenance, and which can accommodate future adaptation, which can significantly reduce its environmental impact during its lifetime. Responsible sourcing that includes environmental certification such as ISO 14001, EMAS, BES 6001 etc. can be sought.
Another key aspect of improving the environmental performance of your merchandising displays and fixtures is to optimize your logistics and installation processes. You need to consider the environmental impacts of the transportation, storage, and handling of your merchandising materials and equipment, as well as the energy and water consumption, noise and air pollution, and health and safety issues related to the installation of your merchandising displays and fixtures. You can use tools such as the Green Logistics Guide, the Energy Efficiency Calculator, or the Environmental Health and Safety Checklist to help you minimize the environmental costs and risks of your logistics and installation activities.
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Consideration should be given to fabrication process of the fixtures and displays. The logistics should aim to minimize or eliminate wastages including hazardous chemicals, emissions, energy and solid waste along the supply chains such as product design, material resourcing, and selection, transportation, packaging design, delivery, warehousing, inventory management, waste disposal practices, collection and reprocessing of used products (reverse logistics).
The final aspect of improving the environmental performance of your merchandising displays and fixtures is to manage your waste and emissions effectively. You need to consider the environmental impacts of the disposal or reuse of your merchandising materials and equipment, as well as the greenhouse gas emissions, water pollution, and soil contamination associated with your merchandising activities. You can use tools such as the Waste Management Guide, the Carbon Offset Calculator, or the Environmental Compliance Checklist to help you reduce, reuse, recycle, or offset your waste and emissions from your merchandising displays and fixtures.
The last step to improve the environmental performance of your merchandising displays and fixtures is to communicate your achievements to your stakeholders. You need to inform and engage your customers, employees, suppliers, partners, and regulators about your environmental goals, actions, and results. You can use tools such as the Sustainability Report, the Green Marketing Strategy, or the Environmental Labeling Scheme to help you showcase your environmental credentials and benefits, and to encourage feedback and collaboration for continuous improvement.