How do you ensure the quality and accuracy of the data and analytics from social media listening?

The right tool for social media listening makes all the difference. Keeping up with every platform is key and many times we find gaps in how many platforms are covered. I am always on the search for more tools that include social listening for LinkedIn, TikTok, Reddit, Discord, Instagram, Facebook, YouTube, Google reviews, Twitter, and adds new ones as they become hot channels for sharing feedback. ???? #foxrocks

Choosing the right tools to monitor and analyse help to enable quality and consistency of data. It’s also vital to the collection, organisation and analytics of data from different sources. Choosing and having the right tools give you the edge you need in an ever changing digital space.

With all good intentions; My thoughts are... AI's gonna revolutionize this social listening game. It's gonna ace data analysis, give you nuanced insights, alert you in real-time, predict future trends, keep KPIs on track, and give insights a personal touch. But, most will forget, it's a double-edged sword. Too much AI might make you lose this... that human touch. Privacy concerns? Big deal,get in line and?join the club... And AI DOES goof up, leading to false alarms or tech troubles. Plus, it's pricey and brings ethical dilemmas. So, balance is key. Keep it as human as possible, keep it ethical, and rock your social listening skillset?with it as an enhancement.? ...just saying. Thomas Bell?|?CEO - B3 Media Solutions Inc.

In the world of social media listening, your journey begins with choosing the right tools. ??? Here's your compass: ? Coverage ? Reliability ? Functionality ? Usability ? Cost-effectiveness But the magic happens when these tools align with your goals, objectives, and research questions. Choose wisely, and your path to quality and accuracy is paved! ????

To enable you get the best results your key words or queries should be defined, specific, focused, purposeful and unambiguous.

I think a mistake many beginner marketers make is choosing keywords and queries that are too broad. It’s about quality, not quantity!

Before you can define your keywords and queries, you need to take a step back and define the purpose of your social listening. Is it brand health, threat detection, or customer feedback? Social listening is better at some of these things than others. Once you identify your objective, you can tailor your keywords accordingly.

In the realm of social media listening, precision is your guiding star. ?? Step two: Define your keywords and queries. Choose them wisely: ? Relevant ? Specific ? Comprehensive Avoid the pitfalls of broad, vague, or ambiguous terms. With the right keywords and queries, you'll uncover the insights you seek! ????

In the world of data, clarity is your North Star. ?? Step three: Clean and validate your data. ? Cleanse it of noise—irrelevant, duplicate, or spammy entries. Validate for accuracy, consistency, and completeness. Only then can you trust your data to mirror your audience and market. ????

If the tool you’re using also includes sentiment, it’s important to also review and make changes to individual content pieces to ensure the correct sentiment is applied to each post. A reply from a customer that includes explicit language may not necessarily fall into the category of negative sentiment, for example.

Be mindful of the data sources with social listening. They tend to be 90%+ Twitter. That is not going to give you an accurate reading of your brand's perception. With the right objective and keywords, the data can still be valuable.

Go beyond the top line numbers so you can understand what is driving them. Is everyone talking about "skirts" because one tweet about your brand went viral and and had the word, "skirts" in it? That's important information for you to know.

Iteration is a critical, and overlooked, step in social listening. Start with a focused hypothesis then be ready to adapt on the story your findings are telling and even more importantly NOT telling. Seeing what is there is the easy part. Stronger insights come from adding human critical thinking, context, business and community awareness to what/who is missing. Be aware of impacting factors and don't miss out on filters/NOT logic.