How do you ensure a clear product vision on all platforms?

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A clear product vision is essential for any product development project, especially when you have to deliver value to different platforms and users. A product vision defines the purpose, goals, and direction of your product, and helps you align your team, stakeholders, and customers around a common vision. But how do you ensure a clear product vision on all platforms, and avoid confusion, inconsistency, or misalignment? Here are some tips to help you create and communicate a clear product vision across platforms.

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Seif Abdelghany

The Master Product Manager The Consumer Electronics Expert
Ankit Vaid

Product @ Lowe’s
Yohay Etsion

?? VP Product at Cognyte | Product Executive | $1.5B+ Revenue Impact | Thought Leader in Product Organizations &…

1 Understand your platforms

Before you can craft a clear product vision, you need to understand the platforms you are building for, and how they differ in terms of user needs, expectations, and behaviors. For example, a web app may have different features, design, and performance than a mobile app, and a desktop app may have different security, integration, and compatibility requirements than a cloud app. You need to research and analyze your platforms, and identify their strengths, weaknesses, opportunities, and threats. This will help you define the scope, priorities, and trade-offs of your product vision for each platform.

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Seif Abdelghany

The Master Product Manager The Consumer Electronics Expert
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In the home appliances industry, ensuring that our product vision translated well across web, mobile, and cloud platforms required a deep understanding of each platform's unique characteristics. 1. Research platform-specific requirements: Understand how user needs, design expectations, and technical constraints differ across web, mobile, desktop, and cloud platforms. 2. Adapt your product vision: Tailor your vision to align with the strengths and limitations of each platform, ensuring it remains relevant and actionable in different contexts. 3. Maintain core consistency: While adapting to platform-specific needs, ensure the core elements of your vision—such as value proposition and user experience—remain consistent across all platforms.

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Ankit Vaid

Product @ Lowe’s
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A platform is the underlying technology on which your product will be built and operated. From my experience, understanding a platform’s aspects is crucial for adding value to the product vision. For instance, building an e-commerce product without considering the user load or the capacity of the current platform could lead to issues. Another aspect from this example is the availability of data and its sharing capabilities among different apps. The product vision should take into account both the limitations and advantages that the platform provides.

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Anand Bora

Embedded Software Engineer, Scrum Master, Freelancer, LION, Experienced enthusiast in the field of Software Development
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Ensuring a clear product vision across all platforms is essential for delivering a cohesive and user-friendly experience. Firstly, effective communication is paramount. The product vision must be articulated clearly and concisely to the entire team, ensuring everyone understands the overarching goals and objectives. Secondly, a strong design system should be in place, incorporating consistent branding, user interface elements, and design principles across web, mobile, and other platforms. Regular design reviews and audits can help maintain this consistency. In summary, clear communication, consistent design, user-centric data analysis, and a well-defined roadmap are integral in ensuring a clear product vision across all platforms.

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Vanessa Schwaizer

Product Manager | Product Owner | Mentora de Produtos | Business Developer
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Antes de entender as plataformas, é necessário validar persona/problema e solu??o. A partir daí analisar a viabilidade técnica, o que passa por entender as plataformas para as quais o produto será desenvolvido. Se eu n?o sei o que farei, como saber como farei? é preciso ter claro o que será feito e se vale a pena ou n?o fazer, para definir quest?es técnicas. Muitos produtos tem apenas uma plataforma, ex. s?o app mobile, o que é determinado pelo tipo de persona e problema que o produto atende. Conhecer a fundo o técnico de um produto antes de validá-lo pode significar perder tempo com uma solu??o que n?o traz valor e n?o terá sucesso.

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2 Create a platform-agnostic vision statement

A vision statement is a concise and compelling summary of your product vision, that describes the problem you are solving, the solution you are offering, and the value you are delivering. A good vision statement should be platform-agnostic, meaning that it should not depend on or favor a specific platform, but rather focus on the core value proposition of your product. A platform-agnostic vision statement will help you communicate your product vision to different audiences, and avoid confusion or contradiction. For example, instead of saying "We are building a web app that helps people manage their finances", you could say "We are helping people achieve financial freedom and security".

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Yohay Etsion

?? VP Product at Cognyte | Product Executive | $1.5B+ Revenue Impact | Thought Leader in Product Organizations & Leadership
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A vision statement should focus on your core value proposition, remaining platform-agnostic to ensure broad applicability. For instance, instead of saying "We are building a mobile app for financial management," say "We are empowering people to achieve financial freedom." ?? Such statements ensure that the essence of your product's value is understood across all platforms. They help unify your team and stakeholders under a single, compelling goal, fostering consistency and alignment in your product development process. ?? By focusing on the problem you solve and the value you provide, your vision remains clear and impactful regardless of the platform. ??

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Vanessa Schwaizer

Product Manager | Product Owner | Mentora de Produtos | Business Developer
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Uma vis?o de produto independente da plataforma permite que a solu??o seja desenvolvida em diferentes formatos e plataformas conforme demanda e necessidade do negócio. E também permite que os ajustes necessários sejam feitos de forma rápida. Definir a parte técnica do produto vem depois da valida??o do próprio produto, durante a qual algumas respostas técnicas já s?o descobertas, inclusive qual a melhor plataforma a ser utilizada, pelo menos na primeira vers?o do produto.

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3 Define your platform-specific goals and outcomes

Your product vision should be platform-agnostic, yet still include platform-specific goals and outcomes that are aligned with your vision statement. These goals and outcomes should reflect the unique characteristics and opportunities of each platform. For instance, if your vision is to help people achieve financial freedom and security, your web app could provide an intuitive dashboard that displays a user's financial situation and progress. On the other hand, your mobile app could enable users to access and manage their finances anytime and anywhere with notifications and reminders. Additionally, your desktop app could offer users a secure way to connect and sync their financial data with other apps and devices. Finally, your cloud app could leverage cloud computing and artificial intelligence to provide personalized insights and recommendations.

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4 Use a visual framework to communicate your product vision

A visual framework is a tool that helps you communicate your product vision in a clear and engaging way, using diagrams, sketches, or mockups. A visual framework can help you illustrate the key elements of your product vision, such as the problem, the solution, the value proposition, the target market, the competitive advantage, and the roadmap. A visual framework can also help you show how your product vision translates to different platforms, and how they complement each other. For example, you could use a storyboard, a mind map, a value proposition canvas, or a lean canvas to communicate your product vision visually.

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S.Huei F.

?? Multilingual Chartered Marketer in Tech | ?? Scaling Regional Growth with Agile Innovation | ?? Next-Gen AI & Low Code/No Code SaaS Integration | ???? Cutting-Edge Marketing Insights & Tech Trends |
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I've found Virtual Reality (VR) to be a novel method to visually communicate product vision. During an AR start-up project, we used VR simulations to vividly portray our product concept, transforming abstract ideas into a rich, immersive experience. By integrating Oculus Rift VR system with 3D modeling software like Blender, we allowed stakeholders to "experience" our AR app even before actual development. Using interactive infographics that offer engagement beyond static visual frameworks and are particularly successful in online settings. Working on a fintech project, we used a tool called Visme to create interactive infographics detailing users' financial behaviour and our product's responsive features.

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5 Validate and iterate your product vision

A product vision is not a static document, but a dynamic and evolving guide that should be validated and iterated based on feedback, data, and learning. You should test and validate your product vision with your team, stakeholders, and customers, and use their input to refine and improve your product vision. You should also monitor and measure your product vision performance on each platform, and use the results to adjust and prioritize your product vision goals and outcomes. By validating and iterating your product vision, you can ensure that it remains clear, relevant, and aligned with your platforms and users.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you ensure a clear product vision on all platforms?

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1 Understand your platforms

2 Create a platform-agnostic vision statement

3 Define your platform-specific goals and outcomes

4 Use a visual framework to communicate your product vision

5 Validate and iterate your product vision

6 Here’s what else to consider

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